See LG’s cute, goggly-eyed AKA smartphones say hello in fun new videos

Smartphones are inherently characterless little blocks, something which LG wants to change with the AKA range. Initially only released in Korea, we always hoped these different, cute smartphones would get a wider release — and now it’s happening.

Updated on 03-31-2015 by Andy Boxall: Added in news of the AKA phone’s international launch, and new videos showing their individual characters.

What makes the AKA phones unusual? The Android devices can be given their own personality using a set of colored three-quarter length cases, which when fitted, see a pair of fun goggly eyes appear on the top of the display. Each case has a different name and character trait, and LG has released a series of videos introducing each one.

The yellow one is the attention starved, and slightly lecherous Eggy, who is always falling in love.

Inside the blue case is music-fan Soul.

The food obsessed Yo-Yo is in pink, and is apparently (and slightly worryingly) always dieting.

Finally (whisper it, in case George Lucas is listening), the white one is the crazy and impulsive Wooky.

The eyes do more than blink, offering notification alerts and a handy battery monitor, while making the phones more attractive to young smartphone buyers, at whom the AKA is aimed.

For the international release, LG has added a few new software features. In addition to customizable faces with glasses, eyebrows, and other designs, there’s a chance to photograph a special figurine and zap it into selfies and other photos using the Snapshot app.

The phone has a G3-style design, but only borrows the laser-autofocus feature from the flagship device, which is attached to an 8-megapixel camera on the rear. The screen measures 5-inches, and has a 720p resolution, while Android 4.4 KitKat is installed from the factory. A quad-core 1.2Ghz processor with 1.5GB of RAM provides the power, and there’s 16GB of internal memory. LG has provided a MicroSD card slot to increase this figure, plus the AKA has NFC, 4G LTE, and a 2 megapixel forward-facing camera.

Themed phones like the AKA aren’t commonplace, meaning there’s a gap in the market for this type of cutesy, niche device. LG committed to launching the phone in its home market, but said it would observe the response, then decide if a wider release is justified. Things obviously went well, and the AKA is on sale in Hong Kong at the end of March 2015, before going to China, Taiwan, Singapore, and Turkey. LG also says other markets will follow.

Given the chance, which one would you choose?

Previous updates:

Updated on 11-12-2014 by Andy Boxall: Added in details on the AKA’s possible international launch.

Mobile

The Honor 10 Lite is proof a cheap phone isn’t the compromise it once was

The Honor 10 Lite, the sequel to the already great Honor 9 Lite, advances the concept of cheap phones competing with more expensive devices even further. We spent some time with it to find out what it's like.
Mobile

The Razer Phone 2 will have a $100 off deal for a limited time

The Razer Phone 2 is finally here, and it's got upgraded specs, that super-smooth 120Hz display, and an updated design. Here's absolutely everything you need to know about the Razer Phone 2.
Mobile

We tried all the latest and greatest smartphones to find the best of 2019

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.
Mobile

The LG G8 ThinQ may arrive at MWC 2019 with an on-screen speaker

LG is expected to release a successor to the LG G7 ThinQ, possibly called the LG G8 ThinQ, this year and rumors about it are already spreading. Here's everything we know about it so far.
Mobile

Want more power, but faster? This new charging tech claims it can deliver

Chunky power bricks and slow charging could be a thing of the past with GaNFast technology from Navitas Semiconductors. By using an alternative to silicon, GaNFast reduces power consumption and boosts output.
Wearables

Swatch and Mastercard team up for on-the-wrist, on-the-go mobile payments

Swatch has announced its Swatchpay technology is now available in Switzerland, enabling mobile payments from your Swatch watch. It works in a similar way to Apple Pay and Google Pay. Here's everything about it.
Mobile

Do these Geekbench results accurately represent the Moto G7?

The Moto G6 range is still relatively new to the market, but rumors have already started about the Moto G7, which is expected some time in 2019. Apparently, a G7 Power version will be joining the G7, G7 Play, and G7 Plus.
Mobile

Sony is showing something off at MWC -- will it be the Xperia XZ4?

Sony may have released the Xperia XZ3 in the past few months, but already it's preparing to release a follow-up, the Xperia XZ4. We're learning plenty about the phone now some details have started to leak out, and it's getting exciting.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best true wireless earbuds around.
Mobile

Is this the first image of a Galaxy S10 being used in real life?

It won't be long now; With 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.
Wearables

Omron HeartGuide brings blood pressure monitoring to your wrist

High blood pressure leads to heart attacks, strokes, and many other health problems, so it's important to keep an eye on. Omron's HeartGuide is a fitness tracking watch that can also monitor your blood pressure from your wrist.
Business

Google is buying mysterious smartwatch tech from The Fossil Group for $40 million

Google is about to step up its smartwatch game. The company has agreed to buy an unnamed smartwatch technology from The Fossil Group for a hefty $40 million. Considering the acquisition, it's clear Google is serious about smartwatches.
Mobile

Learn how to play YouTube in the background on iOS and Android

We show you how to play YouTube in the background with apps such as Opera, Chrome, and Firefox -- along with the premium offerings like YouTube Premium -- whether you have an Android or iOS device.
Mobile

Android vs. iOS: Which smartphone platform is the best?

If you’re trying to choose a new phone and you’re not sure about the merits and pitfalls of the leading smartphone operating systems, then come on in for a detailed breakdown as we pit Android vs. iOS in various categories.