Sprint has announced an extension to its half-price promotion, which cuts the rate of standard plans from Verizon, AT&T, and T-Mobile in half and pays the switching fees for customers of up to $650 per line.
The carrier extended the promotion after an “overwhelming response” from customers, with Black Friday setting a record for most sales in a single day at Sprint.
“The response to 50 percent off has been outstanding,” said Sprint CEO Marcelo Claure. “After receiving such positive feedback from customers and hearing from our salespeople about store traffic, I knew we had to extend this exciting promotion.”
Customers will be able to switch carriers and cut their plan by 50 percent until February 11. There are a few caveats, though: The deal applies to standard plans only, and you’re charged with a $36 activation fee when you switch.
Sprint accepts most standard plans on Verizon and AT&T, from 300MB to 50GB; for T-Mobile, all Simple Choice plans are accepted. MetroPCS and Cricket Wireless customers can also use the promotion, provided their mobile plan matches a plan available on T-Mobile or AT&T, the parent companies of MetroPCS and Cricket.
Sprint has various plans for customers that want a new smartphone, including Sprint Lease, iPhone Forever, and an installment plan. Customers are also able to add their own smartphone, provided it works with Sprint’s network.
The 50 percent plan is an aggressive move by Sprint to win customers — so aggressive that T-Mobile CEO John Legere bashed it on Twitter. We don’t know how much money Sprint is making off this promotion, if any, which is a worry since the company announced layoffs a few months ago. Sprint will also not participate in the spectrum auction in March this year, due to financial difficulties.