Twitter looks to score a goal with new deal for Major League Soccer games

how to watch the netherlands vs chile 2014 world cup match online soccer ball

The social media giants are continuing with efforts to bring live sports action to their users, with both Twitter and Facebook announcing deals in recent days.

While Facebook focuses on Major League Baseball with live coverage of 25 games starting this year, Twitter has inked a three-year deal with Major League Soccer to show at least 24 games live on its platform. The first kicked off on Saturday and featured Real Salt Lake’s clash with LAFC. (The expansion LAFC hammered hosts RSL 5-1.)

Twitter’s live soccer action is viewable only within the United States, but fans around the world can enjoy regular highlights and special features by following top American soccer teams and players via MLS’s Twitter handles @MLS and @FutbolMLS. The two outfits will also work together to produce exclusive content for the league’s big events, including the MLS All-Star Game, Heineken Rivalry Week, Decision Day, and the MLS Cup, according to Variety.

The MLS website shows all of the upcoming games lined up for Twitter. The feed comes from the Spanish-language Univision TV network, though on Twitter the games will be shown with English commentary.

The deal is a win for soccer fans interested in the domestic league, while Twitter will be hoping the partnership can draw more people to its platform as it continues to diversify its offerings and further explore live video content. The strategy also has the potential to increase engagement with the platform — important for Twitter if it’s to attract advertisers to the platform and maintain current contracts.

“We are excited to collaborate with Major League Soccer to bring live soccer matches and video highlights to Twitter,” said Kay Madati, global head of content partnerships at Twitter, adding, “Passionate MLS fans will now have live match day action alongside real-time commentary from experts and fellow fans all in one place.”

Chris Schlosser, senior vice president of media at MLS, said his organization “constantly strives to connect with fans in new and innovative ways. Our fans are the youngest and most socially engaged in pro sports, which is why we are excited to partner with Twitter to feature live matches on their platform.”

As we mentioned at the top, Twitter’s deal comes just as Facebook announced a partnership with the MLB for 25 live games, starting in April. Digging a little deeper, we also see that Facebook actually had the rights to the MLS games last season, but this year Twitter has stepped in to score a new deal.

Gaming

From PUBG to Apex Legends, this is how battle royale happened

Battle royale games like PlayerUnknown's Battlegrounds’ and Fortnite have become the biggest trend in video games. The genre is also pushing the envelope in Twitch streaming and eSports.
Movies & TV

No TV? No problem. Here's how to watch the Final Four online

Whether you want to watch the Big Dance on your phone or on your smart TV, we have the lowdown on all the ways to watch March Madness you can handle. Grab your foam finger and some nachos.
Gaming

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Gaming

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Deals

Get your hands (and ears) on Apple’s new AirPods — here’s where to find them

Apple's new AirPods with wireless charging are the latest version of the much-loved wireless earbuds. Unfortunately, they aren't widely available yet. Here's where you can find them right now, and where they will show up soon.
Mobile

You can now use the innovative Red Hydrogen One on Google Fi

The Red Hydrogen One was first announced in 2017 and has been delayed a few times since then. Now, the Red Hydrogen One is finally available, featuring a Qualcomm Snapdragon 835, 6GB of RAM, and 128GB of storage.
Product Review

There’s almost nothing bad to say about the Mi Mix 3, but you still shouldn’t buy it

The Xiaomi Mi Mix 3 is good-looking, really well made, packed with features, and is a powerful, modern, desirable smartphone. But you probably shouldn’t buy it. Why? Nothing wrong with the device itself, but Xiaomi itself is mostly to…
Mobile

Apple’s AirPower wireless charging mat may be coming soon

At its September event in 2017, Apple unveiled the AirPower, a new wireless charging mat that will allow you to charge multiple devices at one time. It has not yet been released. Here's everything we know about the device so far.
Deals

The best Apple AirPods alternatives for Android, Windows, and iOS devices

Apple AirPods might be new and improved, but they aren't the only game in town. Other makers are offering their own truly wireless earbuds, with attractive features. These are the best AirPod alternatives on the market today.
Deals

Here are 20 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great small gift ideas), we've rounded up 20 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth keyboard.
Mobile

The latest Google Doodle lets you create Bach-like music of your own

Google is celebrating the life of German composer Johann Sebastian Bach, and to that end the company has released a new Google Doodle that allows you to create Bach-like melodies and harmonies of your own.
Mobile

Amazon’s new Kindle has an adjustable light and costs less than $100

Amazon has taken the wraps off of a new Kindle model, which boasts a number of great features and comes at a very affordable price. Perhaps the best thing about the new Kindle is that the device has an adjustable.
Mobile

Apple iPad Air vs. iPad (2018): Which Apple tablet is right for you?

The new iPad Air replaces the 10.5-inch iPad Pro, but it doesn't pack quite the same punch. It is a fair bit cheaper, starting at $500, but it's a lot more expensive than Apple's 9.7-inch iPad which starts at $330. If you're shopping for…
Social Media

Facebook Messenger adds quoted replies to better organize group chats

Facebook is rolling out a feature that should help make group chats a whole lot more organized. The feature allows you to reply to specific messages within a group chat, so others will be able to tell what you're replying to.