Skip to main content

Uber’s just rolled out a quarterly magazine for its drivers

ubers just rolled out a quarterly magazine for its drivers uber
Image used with permission by copyright holder
Uber this week rolled out the first issue of a new magazine aimed at its 150,000 or so drivers.

Called Momentum, the online publication’s primary purpose is to offer its ‘partners’ (the company’s name for drivers) a riveting read between rides, while Uber executives also hope it’ll go toward building a sense of community among those who keep its service on the road.

Issue one of the 15-page magazine offers, for example, a piece about an Uber driver who’s made more than 20,000 journeys, a “healthy tips for better trips” article, suggestions on finding free and clean bathrooms (in Washington DC, driver Thomas recommends “the Sunoco gas station on 14th Street”), and a selection of Uber-related social media posts from its drivers (“The dread/hope/nausea I feel every time I am on my way to pick up an Uber passenger with the same name as any ex,” says one).

It’s likely Momentum will be seen by some as little more than a marketing tool to help the company win the hearts of its drivers. Uber’s relations with its drivers took a knock just recently when it revealed that personal information belonging to as many as 50,000 of them may have been exposed in a hack that took place last year. Affected drivers were contacted by the company when it learned of the breach, and a year’s free membership to an identity theft protection service was offered as compensation.

In another incident that may have knocked the confidence of some Uber drivers, CEO Travis Kalanick said last year he could imagine his company’s service one day switching from cars with drivers to driverless vehicles, though such a development is likely to be a long way off.

Uber executives will be hoping its new quarterly magazine helps toward building a better relationship with those who make the ride-hailing service happen, at the same projecting a positive image of the company to anyone else who happens to peruse the publication.

Commenting on the inaugural issue, Ryan Graves, Uber’s head of operations, said the magazine would strengthen the community of Uber drivers while keeping them up to date on new developments within the company.

[Source: Uber]

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Uber could suspend accounts for riders and drivers with coronavirus
Uber

Uber is working with various public health organizations in deciding whether or not to temporarily suspend the accounts of riders and drivers if they test positive for COVID-19, also commonly referred to as the coronavirus. 

The rideshare company is working closely with public health officials in every state to decide if those who tested positive or have come in contact with the coronavirus should have their accounts suspended. Public health organizations can reach out to Uber's Law Enforcement Response Team (ULERT) with information on individuals who have contracted the virus.

Read more
Uber’s new dial-a-cab feature is basically just an old-school taxi service
Uber

Uber introduced a new feature that basically turns the rideshare process back into a taxi service. The feature is called 1-833-USE-UBER and is aimed at older adults or for those that don't have smartphones.

The rideshare industry has always catered to those with smartphones since you order your ride through an app. Now, by merely dialing 1-833-USE-UBER, you can book a ride over the phone. Uber is currently testing it in Arizona cities as a pilot program.

Read more
Uber responds to gig-economy law by testing driver-led bidding system
Uber Driver

Uber drivers in California will be able to set their own fares as part of a new pilot program, which the rideshare company is testing as a response to the state’s new gig-economy law that categorizes individual contractors of a company as employees. 

The Wall Street Journal reports that the company will begin testing the feature starting Tuesday, January 21. Drivers with passengers going to or from the Santa Barbara, Palm Springs, or Sacramento airports can charge their passengers up to five times the regular ride fare. 

Read more