If you can’t live without your cell phone but find your talk needs exceed your fiscal means, Virgin Mobile USA has got the program for you: SugarMama, a way to earn talk time by viewing advertisements.
SugarMama’s initial advertisers will include Pepsi, Microsoft’s Xbox 360, and the truth anti-smoking campaign; under the offer, Virgin Mobile customers can earn up to 75 minutes of free calls every month if they spend a similar amount of time looking at advertisements and responding with text messages which prove they were, in fact, paying attention to the ads.
Virgin Mobile USA’s small customer base (about 4 million subscribers) skews younger than many mobile operators, with some 65 percent of their users under 30 years old. Virgin plainly hopes the plan will appeal to cash-strapped youth, who will be eager to turn over a bit of their attention for free talk time. Virgin also hopes the opportunity to push advertising to an attention-paying coveted youth demographic will be extra-appealing to advertisers
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