In what could be a masterstroke in online publicity, The Amazing Race aims to go viral with its new season by casting social media stars.
The CBS reality show that sees a number of teams compete in a race around the globe is fully integrating online content into its 28th season, reports Variety. Aside from its fresh-faced, social media-savvy cast, The Amazing Race host Phil Keoghan will also be live streaming from the show’s first location on his Facebook page on November 15.
If you’re not a YouTube addict or Instagram junkie, you may be left scratching your head when reading the new season’s teams list, which includes the likes of Tyler Oakley, Cole and Sheri LaBrant, and Jessica Versteeg. As CBS assures us, these are “social media tastemakers” from the “most clickable” channels on the most popular social platforms.
Although the idea may not appeal to the show’s older demographic, it could help attract the millennial viewer bracket. It may also a win-win for CBS, as it should see the show gain valuable coverage on the social media platforms its contestants are popular on.
Check out the full team list below (which, in the vein of the show, includes couples that are either related or BFFs), along with a short description of each set of social personalities.
Tyler Oakley and Korey Kuhl
Erin White Robinson and Joslyn Davis
Robinson and Davis are YouTube personalities and best friends, who together host a range of popular entertainment channels under the Clevver banner, where they cover celebrity fashion and style.
Darius Benson and Cameron Benson
Zach King and Rachel King
Zach King is another popular Viner who has decided to bring his wife Rachel along for the ride. King’s 3.7 million Vine followers are treated to 6-second, reality-bending video clips that recall the work of celebrated filmmaker Michel Gondry (no, seriously, check them out for yourself).
Dana Borriello and Matt Steffanina
Marty Cobb and Hagan Parkman
A mother-and-daughter combo best known for Marty Cobb’s viral flight attendant demonstration video, which was a YouTube hit garnering more than 20 million views and led to an appearance on The Ellen Show.
Kurt Gibson and Brodie Smith
Pro-Frisbee enthusiasts who flex their disc-throwing skills on YouTube.
Jessica VerSteeg and Brittany Oldehoff
Burnie Burns and Ashley Jenkins
A couple who run the popular Rooster Teeth video company, which also has a gaming channel on YouTube with more than 8 million followers. Rooster Teeth actually predates YouTube. It first hit it big with the popular Red vs. Blue video series more than a decade ago.
Scott and Blair Fowler
Blair Fowler has been making YouTube vids since the age of 14 and her fashion and lifestyle channel now boasts 1.7 million subscribers. Scott Fowler is her dad, lending credence to the idea that even the most popular YouTube stars don’t have real friends.
Sheri and Cole LaBrant
Cole LaBrant is apparently a Vine heartthrob (whatever that means), who despite being popular with the ladies chose to bring his mum Sheri on the show.