Skip to main content

HBO creates creepy AI concierge to answer all your 'Westworld' questions

In case you missed it, Westworld — the horrifying dystopian theme park bound to bring out the most deviant aspects of even its most morally pure patrons — is up and running on HBO. The show premiered Sunday and is already causing quite the stir.

While the show itself has generated most of the buzz, HBO’s marketing team has a couple of clever tricks up its sleeve to help sell the Westworld experience.

Recommended Videos

As reported by ScreenCrush, potential parkgoers can head over to discoverwestworld.com and check out a sort of virtual travel brochure for the fictional theme park. The site offers four distinct sections (About | Experience | Explore | Stay), and features a rundown of the parks’ perks, an interactive map, and even a functional calendar you can use to book your stay (looks like rooms are only available on Sundays). If you tire of all that, you can chat with a “personal concierge” named Aeden, whom HBO created to answer all of your questions about the series and the site.

HBO created the bot in conjunction with rehabstudio, Digital Kitchen, and The Zoo. Here’s how it works:

Upon visiting the site, you’ll be asked for your email and birth date. Once your provide the former, you’ll receive the message below in your inbox.

westworld_email2
Image used with permission by copyright holder

If you’re deemed worthy of a profile, you’ll be provided with a personality assessment that you can fill out using the access code “WHITEHATEBLACKHAT.” Once you’ve done that, the next time you return to the site, Aeden will be there to answer your questions, calling you by name and tailoring his answers to your personality archetype.

Creepy.

If all of this sounds a bit overwhelming to you and you just want to … you know … watch the show, the inaugural episode of HBO’s newest drama is available for free here.

Stay tuned for Westworld-related news and updates.

Adam Poltrack
Former Contributor
Adam is an A/V News Writer for Digital Trends, and is responsible for bringing you the latest advances in A/V…
5 sci-fi movies on Netflix you need to watch in June 2025
Kyle MacLachlan and Francesca Annis in Dune.

Netflix’s sci-fi page is light on new movies in June. Due to the lack of new entries, our recommendations are movies that have been on the streamer for months. One of our picks is Dune, the original movie adaptation from the ‘80s, not the 2020s.

If Dune isn’t your speed, try Godzilla Minus One, a masterful monster movie. The Oscar-winning film might even move you to tears. If you don’t believe me, then try it yourself along with these other films.

Read more
How to Train Your Dragon review: a thrilling, beautiful fantasy adventure
How to Train Your Dragon review: a thrilling, beautiful fantasy adventure that sticks true to its animated roots
Hiccup holding his hand out to Toothless in How to Train Your Dragon (2025)

DreamWorks and Universal Pictures successfully revived an instant fantasy classic with How to Train Your Dragon. This live-action remake of the 2010 animated film follows Hiccup (now played by Mason Thames) as he defies his Viking brethren and befriends the Night Fury Toothless, defying centuries of Viking traditions and revealing the true nature of dragons and their war with humans.

How to Train Your Dragon had to meet high expectations as a remake of one of DreamWorks' most popular films. However, given that the animated film's co-director, Dean DeBlois, also helmed this remake, it's no surprise that How to Train Your Dragon remained true to what made the original movie so beloved. As a result, the movie presents a faithful reimagining of the original animated story, all while delivering outstanding performances and realistic fantasy visuals.

Read more
Like Materialists? Watch these 5 rom-coms now
Pedro Pascal and Dakota Johnson in Materialists

The romantic comedy is not the dominant box office genre that it once was, but every once in a while, we still get something that fits that mode. Materialists isn't a rom-com, exactly, but it definitely alludes to a lot of the pillars of the genre.

Given the ways Materialists alludes to and plays with the formula of a romantic comedy, we found other movies that fit a similar mold that you can watch now. They might not be straightforward romantic comedies, but sometimes, that's better.

Read more