It’s been nearly two months since 25 was released, but don’t fret, Adele fans: the English singer/songwriter is still breaking records.
The video for her iconic song Hello — flip phone and all — is now the quickest video to reach 1 billion views on Vevo, according to her label XL Recordings. The video had already smashed through the record for most views on Vevo in 24 hours with 27.7 million (beating Taylor Swift’s Bad Blood, which had 20.1 million views).
The singer worked with filmmaker Xavier Dolan on the music video, which was shot in the Montreal countryside. “I was imagining something simple: a girl who is stumbling upon accessories in her house that are reminders of her past love, and going back into a relationship that is slowly going awry,” explained Dolan to Entertainment Weekly on the music video.
Since her third record’s November 20 release, Adele has been breaking records left and right. From most records sold in a week (3.3 million) to most downloads for a song in a week (for Hello), she’s blown away even the most aggressive projections of 25′s performance. Hello also topped the Billboard 100 for 10 consecutive weeks before being dethroned by Justin Bieber’s Sorry last week.
Records aside, Adele was happy about how the Hello video turned out. “[Dolan] had me crying and acting…and I’m really, really proud of it,” said the singer to Zane Lowe on his Beats 1 radio station (via E! Online). “It’s not like a groundbreaking video in terms of effects and dance moves, but it’s my best video and I’m so proud of it.”
Hello still has a ways to go to claim the title as the most-viewed video on Vevo ever. That honor goes to Taylor Swift’s Blank Space, which currently boasts 1.4 billion views. However, if Hello can stay even close to on track, it’s only a matter of time.
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