Sprint buys a stake in Tidal, which will now produce exclusive content for the carrier

tidal holiday preview apple deal 0001
The next time an album comes out, you may need to change your mobile carrier to get a listen. Today, Sprint and Tidal announced that the fourth largest mobile carrier in the world has purchased a 33-percent stake in the on-demand music subscription streaming service.

As part of the deal, Tidal and its artists will make exclusive content for Sprint customers. There are currently no details about what that exclusive content may look like, but it will be available to new and current Sprint customers.

Read More: Tidal’s new Track Edit feature is fun, but with a few limitations

Sprint reportedly paid $200 million for the 33-percent stake in Tidal, which is a hefty profit for owner Jay Z who bought the company in 2015 for approximately $56 million. Sprint’s involvement in Tidal’s day-to-day operations may purely relate to marketing. While Sprint’s chief executive officer, Marcelo Claure, will join Tidal’s Board of Directors, Jay Z and the artist-owners will continue to run the platform. Sprint will be involved in a marketing fund for artists.

The two companies will announce more information on the partnership at a later date, but the announcement does hint at the deal’s particulars. The press release states the partnership will “make Tidal available to its 45 million post and prepaid customers.” This suggests Jay Z’s streaming service may be pre-installed on Sprint phones.

Mobile carriers have been riding the music streaming wave recently. Spanish-based mobile carrier Telefonica purchased a stake in Rhapsody in 2013 (which has since been rebranded globally as Napster) to provide its streaming service to subscribers. T-Mobile does not count streams against data usage from any of the major on-demand subscription music streaming services as part of its Binge On program.

Tidal has built its brand on exclusives, offering albums and live concert streams from Beyonce, Kanye West, Rihanna, and dozens of other artists last year. If the deal proceeds as planned, Sprint customers could soon be enjoying exclusive tracks from some of the most popular artists on the planet.


Minecraft Earth hands-on preview: The next big AR craze Is coming

Minecraft Earth is a new mobile augmented reality game from Microsoft that has Pokémon Go dead in its sites. The cute monster collect-them-all started the genre, but Minecraft Earth hopes to redefine it.

GM hits reverse with Maven carsharing as it closes service in eight cities

GM-owned Maven will close its carsharing service in 8 of the 17 North American cities where it currently operates. Competing with the likes of Zipcar and Car2Go, the app-based service offers car rental by the hour or day.

FCC chairman and commissioner support the T-Mobile and Sprint merger

T-Mobile and Sprint are getting closer to merging. After a few failed attempts, the two companies announced their merger at the start of 2018. The new T-Mobile could be better positioned to take on the likes of Verizon and AT&T.

Unleash your inner artist with the best drawing apps for the iPad Pro

The best drawing apps for the iPad Pro turn Apple's robust tablet into a canvas worthy of a true artist. Here are 20 of our current favorites, whether you're looking to keep things simple or take your art to the next level.
Home Theater

Beats Powerbeats Pro vs. Samsung Galaxy Buds: Which are better daily in-ears?

Samsung's Galaxy Buds quickly became our favorite wireless earbuds on the market when they came out. Now, there's a new player in the wireless in-ear game: Beats, whose Apple-backed Powerbeats Pro promise many of the same great features.

How much is Spotify Premium, and how can you get it at a discount?

Having access to millions of songs comes at a price — albeit, a pretty small one. Before you figure out how much is Spotify Premium going to cost you, you will want to see if you qualify for a discounted (or even free) subscription.

Google has 15 million subscribers for its music-streaming services

Google is chasing its competitors in the world of music streaming services, according to subscriber numbers. Google's two paid music services, YouTube Music and Google Play Music, have reportedly passed a total of 15 million subscribers.
Home Theater

How to master your equalizer settings for the perfect sound

You may know what an EQ is, but do you know how to adjust equalizer settings for the best possible sound? We go through the basics of the modern EQ and lay out some guidelines for how to achieve tip-top sound from your system.

Amazon’s unheard-of price cut on Klipsch R5 Neckband earbuds is for today only

For Saturday only, Amazon has reduced the price of the comfortable and great-looking Klipsch R5 by 58%, saving lucky buyers $69. Whether you're buying a gift or upgrading for yourself, don't wait because this deal ends at 11:59 P.M. PST.

Music junkie? Here are the 24 best music apps for consuming and creating tunes

We rummaged through the iOS and Android app stores to find the finest mobile music-creation and music-consumption apps in existence. No matter if you're on Android or iOS, here are the best music apps.
Home Theater

Spotify is quietly turning itself into a storytelling platform for artists

As it seeks to protect its gains in subscribers and provide more ways for artists and creators to engage with audiences, Spotify is testing out its own version of the popular Stories format with a new feature called Storyline.
Home Theater

Spotify hits repeat on its Premium special offer: $1 a month for 3 months

Back by popular demand it seems, or perhaps to bolster demand, Spotify is relaunching its $1 for three months of its Premium-tier service for anyone who has not previously signed up for a subscription, for a limited time.
Home Theater

Nura shrinks its personalized sound tech down to wireless earbud size for $199

Nura debuted the NuraLoop: Wireless earbuds with the same custom sound tech as the Nuraphone, but at a much lower price. Adjustable ANC and 16 hours of battery life make them a superb deal at the pre-order price of $159.

Beats Powerbeats Pro vs. Bose SoundSport Free: Which big buds are better?

Two of the world's biggest headphone manufacturers, Bose and Beats, have both taken aim at workout enthusiasts with their first true wireless in-ears. So who makes the better earbuds?