Skip to main content

New Instagram stickers encourage foodies to support their top dining spots

Instagram is launching some new features aimed at encouraging foodies to help restaurants grappling with the fallout from the coronavirus pandemic.

Businesses across the board are being hammered by the crisis, with lockdowns and social distancing measures forcing many people to change their ways and live much of their life indoors. The restaurant trade has been particularly hard hit, with many establishments currently closed to diners as part of measures to protect workers’ health and slow the spread of the virus, officially known as COVID-19. Many eateries have continued to cook for takeout and delivery orders, while others are launching such services for the first time in a bid to survive.

Hoping to help, Facebook-owned Instagram is rolling out interactive “food order” and “gift card” Stories stickers with their own unique content aimed at driving awareness of the new ways in which people can support their favorite local restaurants.

In examples posted on its site (below), Instagram shows a message in a story from a restaurant that says: “Here’s how you can help keep our business running — tap on this sticker and make an order.” Another example shows a gift card sticker, together with a short message encouraging customer support.

Instagrammers can also share the stickers in their own Stories to help spread the word about a particular place they know and love.


To use the sticker for food orders, a business first needs to hook up with an on-demand delivery firm such as DoorDash, UberEats, or Grubhub. For gift cards, an account with payment service Square or gift card marketplace Raise is the way to go.

It’s also possible to start a fundraiser on Instagram (through Facebook), which could attract donations from restaurant regulars who are keen to support the trade in these challenging times.

Popular with foodies who love posting pics of mouthwatering meals, Instagram is the perfect platform for getting people excited about different dishes offered by local restaurants. With that in mind, let’s hope fans of eating out are able to go on supporting their favorite spots, especially the small independent places, many of which are really struggling right now.

Instagram’s new stickers arrive this week in the U.S. and Canada, with a global launch coming in the next few weeks.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Instagram’s new Explore grid tempts you to open your wallet
instagrams new explore grid tempts you to open your wallet mobile technology applications

Instagram’s Explore tab has steadily evolved over the years with occasional tweaks and features designed to nudge you into increasing your follow count, as well as the amount of time you spend on the app.

Now the Facebook-owned company is doubling down on its efforts to get you to open your wallet and shop via Explore with a redesigned navigation bar that's rolling out first in the United States.

Read more
Instagram’s new camera feature, Create Mode, isn’t for taking photos or video
instagram create mode f8 2019 instagramshoppingtags

Instagram’s camera is getting an upgrade -- but not for taking pictures. During the annual F8 conference on April 30, Instagram shared an upcoming new design for the camera mode. The update brings a Create Mode that allows users to share information without having to start by taking a photo or video. Instagram also shared details on a new shopping tool, fundraising efforts, and a test to eliminate the like counts.

Sometime in the next few weeks, an Instagram update will bring a new design to Instagram’s built-in camera. The update features the new Create Mode, which allows users to use effects and stickers, but doesn’t require starting out with a photo or a video. Instead, users start from scratch on a blank canvas and add stickers and other effects.

Read more
Insta-checkout? New Instagram service lets you shop without leaving the platform
instagram checkout launches instagramcheckout

Instagram has been steadily building up its online shopping tools, and now the photo-focused social media platform has its own shopping cart. On Tuesday, March 19, Instagram launched a checkout tool, allowing users to both shop and then go through checkout without ever leaving the network. The feature is rolling out in the U.S. in beta today with a handful of businesses.

Instagram checkout works with existing tools like shopping tags and stickers inside both feed posts and Stories. The product page for items from early adapters of the new tool displays photos, allows users to choose different options like sizes and color, and then includes a “checkout on Instagram” button. Instagram says checkout information will be “securely saved” for future orders, streamlining the process for second purchases, even from a different retailer. 

Read more