Skip to main content

Microsoft suspends advertising on Facebook, Instagram

Microsoft has suspended advertising on Facebook and Instagram, making it the latest major brand to cut its marketing spending on the social networks.

Microsoft stopped its advertising on the social media platforms in the U.S. last month, and then expanded the suspension globally, Axios first reported, citing an internal chat transcript.

Related Videos

“Based on concerns we had back in May, we suspended all media spending on Facebook/Instagram in the U.S., and we’ve subsequently suspended all spending on Facebook/Instagram worldwide,” wrote Chris Capossela, Microsoft’s chief marketing officer, in a Yammer post.

Capossela, however, also said that Microsoft has been in contact with Facebook and Instagram on what it would take for the company to resume advertising on the social network.

“The timeline on resuming our media spending is dependent on the positive actions they take, but I expect our pause will continue through August,” Capossela wrote.

A spokesperson confirmed the Axios report to Digital Trends, but declined to comment further.

Microsoft’s move preceded the Stop Hate for Profit campaign, an advertising boycott against Facebook that was launched in response to how the social network handled the post from President Donald Trump on the Minneapolis protests sparked by the murder of George Floyd. The campaign has since expanded to include Unilever and Verizon.

Coca-Cola and Starbucks have also paused all social media advertising due to the racism and hate speech on the online platforms. Like Microsoft, these decisions were not part of the Stop Hate for Profit campaign.

Editors' Recommendations

New Windows 11 update adds ChatGPT-powered Bing AI to the taskbar
Microsoft has released a new Windows 11 feature that makes the OS photos app compatible with Apple's iClould.

Microsoft has just unveiled the latest update to Windows 11 which has already started rolling out. There are plenty of changes on the horizon, including those involving the ChatGPT-based Bing AI search.

The new update lets Windows 11 users communicate with the AI-powered version of Bing right in their taskbar. The AI model itself also seems to have received an update that might make conversing with it less bizarre.

Read more
Microsoft’s Surface Laptop Studio 2 might get a massive performance boost
The new Bing preview screen appears on a Surface Laptop Studio.

A mysterious laptop was spotted in an impressive Geekbench 5 benchmark, and many signs point to it being the next-gen Microsoft Surface Laptop Studio 2.

The test gives us the first bits of insight into the laptop's specifications. If everything checks out, we're going to see a huge performance jump in this upcoming generation.

Read more
No surprise — graphics cards have gotten twice as expensive since 2020
Nvidia GeForce RTX 4090 GPU.

The latest scoop on GPU prices paints a pretty grim picture. It appears that the average prices of graphics cards have doubled between 2020 and 2023, and they show no signs of stopping.

We all knew that GPUs are on the expensive side, but did anyone really expect that the prices had skyrocketed so much? More importantly, when will it end?

Read more