Re-imagine Imagine Dragons’ ‘Believer’ for a chance at $25,000 from Adobe Premiere Pro

Adobe’s video editor Premiere Pro is now 25 years old — and to celebrate, the company is giving away $25,000 to the editor with the best re-imagined music video for Imagine Dragons’ Believer.

Participants will gain access to the uncut footage from the band’s latest video, directed and edited by Matt Eastin, and have until April 8 to make their own version for a chance at the top prize. Along with the Grand Prize, Adobe is also giving away a bonus $2,500 prize for the best use of Adobe Stock as well as four $1,000 prizes for Fan Favorite, Most Unexpected, Best Young Creator, and Best Short Form.

Eastin says the original idea for the music video was to show an internal struggle between the lead singer, Dan Reynolds, and an older version of himself. At the time, the possibility of boxer Dolph Lundgren from Rocky playing the role was a far-fetched laugh, but the next day the band’s manager called to say that the boxer had agreed to the video. Those two perspectives are also mixed with a kid-version of Dan making a sketch.

A video editor with nearly a decade of experience, Eastin started out working with production companies but quit when he realized that he wasn’t following his passion — music. He started by creating free music videos to get his name out there — and one of his first projects was for Imagine Dragons.

While Eastin learned on Premiere Pro, one of his first jobs required a switch to Final Cut Pro. When he branched out on his own, he switched back to Adobe’s system. The ability to play high resolution footage at a lower quality with proxy workflows allowed him to upload footage on-set for quick playbacks. “I really do love Premiere,” he says. “I love that it’s connected to Photoshop, Illustrator, and After Effects so that all those programs can talk to each other — it’s a pretty sweet set.”

Adobe Premiere first launched in 1992, moving to Premiere Pro around ten years later and reflecting an update that brought more pro-grade features to the platform. The program was part of the Creative Suite beginning in 2007 before moving to the Creative Cloud in 2013.

The panel of judges includes the band and Eastin along with Oscar-winning editor Kirk Baxter (Gone Girl, House of Cards, Girl With the Dragon Tattoo), TV editor Billy Fox (Straight Outta Compton, Band of Brothers, Hustle & Flow) music video editor Vinnie Hobbs (who has worked with Kendrick Lamar, Britney Spears, Nicki Minaj, Big Sean, Drake, Kanye West, and Skrillex), Adobe Chief Marketing Officer Ann Lewnes, and Academy Award winning editor Angus Wall (The Girl with the Dragon Tattoo, The Social Network, Fight Club).

Eastin says he’s most looking forward to watching edits completely different than his own. “For me, what I wish is that I could see a cut from an editor who never saw my edit, who just got a bin full of footage that made a new video from a blank slate. I’d like to see another editor’s interpretation of the footage, without my view in their head already.”

The music video director says he likes that the video can have multiple interpretations — the band has a different interpretation than his and fans can take different pieces from the video as well.

The contest is open now through April 8, with uncut footage available from the Make The Cut contest page.

Photography

For Monaris, it’s a photography career launched on an iPhone and Instagram

On Instagram, she's known just as Monaris. But street photographer Paola Franqui has built a following largely with an iPhone and a smile. We sat down with her to talk photography, style, and Instagram, of course.
Movies & TV

Latest 'John Wick 3' photo confirms the return of two powerful characters

The third installment of the wildly successful action series that stars Keanu Reeves as a deadly assassin forced out of retirement, John Wick 3: Parabellum, hits theaters in May 2019. Here's everything we know about the movie so far.
Movies & TV

Sony's upcoming 'Venom' movie might not be R-rated after all

Tom Hardy will play the lead role in Sony Pictures' Venom, so here's everything we know about the solo feature for the popular Spider-Man spinoff character ahead of the film's 2018 premiere in theaters.
Movies & TV

'Slender Man' misses the mark on its meme, comes up skinny on scares

Sony Pictures' movie based on the Slender Man internet meme falls short of its source material's scary potential with a feature that's light on frightening moments and fails to invest in its titular creature character.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses - something no phone…
Photography

Watch how Nikon tests the durability of its D850 professional DSLR

Nikon's D850 DSLR won many plaudits when it launched in 2017. Praised for its robust, weather-resistant body design, the Japanese camera firm has released a video offering some insight into how it came to be built that way.
Mobile

Selfies don’t usually descend into brawls, but this one did

Snapping a selfie is usually a fun activity, but for a couple of women attempting to get a picture of Rome's iconic Trevi Fountain last week, the exercise turned into a brawl involving both of their families.
Photography

Film-processing lab offers fascinating behind-the-scenes look

Digital is now the dominant format in the photography world, but there are still plenty of photographers who've chosen to continue with film. So how have the remaining processing labs adapted in order to serve those who love film?
Photography

From wide angle to telephoto, here are the best lenses for your Nikon DSLR

Looking for the perfect lens to pair with your Nikon DSLR? Here are Nikon's best lenses -- and a few from third-party manufacturers -- from macro to telephoto, from $220 to $2,400.
Photography

The best place to print photos online: Seven top photo labs

Have you been looking around for the best place to print out your favorite photos online? Don't fret, we've pored through dozens of options and narrowed it down to the seven best.
Photography

Brother’s new laser printers spit out prints with just a tap thanks to NFC

Seven new color laser printers carry the Brother name, as well as new features like NFC to easily print from mobile. The lineup sits between $200 and $400, and boasts faster print speeds and an updated design.
Photography

The Nixplay Iris might just make digital picture frames cool again

The digital picture frame's popularity has fizzled because of time-consuming updates and low quality -- but can a Wi-Fi connected frame change that? The Nixplay Iris is an 8-inch smart digital picture frame that wireless updates photos.
Photography

8 easy ways for you to transfer photos from an Android phone to a PC

If you haven't already, you should back up your photos to a computer. Here's how to transfer photos from an Android phone to a PC using third-party services and a wealth of storage devices.
Photography

These are the best camera straps you can get your hands on

Choosing the right camera strap for your needs can be a tough decision. To help sort through the junk, we've rounded up the best camera straps on the market for you to choose from.