Want to see cute cats on your commute? U.K. arts collective aims to put them on the tube

citizens advertising takeover services service
Commuters are inundated with advertising daily, and it’s annoying to look at when you haven’t had your first cup of morning coffee. What if, instead, you were greeted by billboards of, say, adorable cats? Would that make your subway ride a bit more enjoyable, or at least less stressful? That’s the basis behind Citizens Advertising Takeover Service, or C.A.T.S., a Kickstarter project that’s raising the funds (around $33,076) needed to take over advertising space on a single London Underground station, reports PetaPixel.

Not only would it look amazing, but it would get people’s minds off things like “holiday we can’t afford, the car we don’t need, or the body we don’t have,” the campaign claims.

“Dumb yes, but also this is about trying something, flexing our collective voice in the most idiotic of ways,” Glimpse, the creative cat-loving collective behind the project, wrote on its Kickstarter page. “From all this madness something amazing could happen. Perhaps we’ll start to realize that buying stuff isn’t making us happy. Maybe cats won’t make us happy either, but it’s got to be better than insurance adverts. Maybe during this moment of cat related calm we might have a brilliant thought, or a dumb one or even… spend a moment thinking about nothing at all.”

The campaign’s cost would cover one platform of ads inside a small station, and Glimpse said authorities would approve it.

“We spoke with the ad company who deals with the Tube,” James Turner, a member of Glimpse, told the Washington Post. “They said for that kind of money we could get the equivalent number of ads to take over one of the smaller stations, something like Wimbledon or Cockfosters. If we go beyond our target, we have every chance of getting into Oxford Circus, Bond Street or Marble Arch — one of the big ones.”

As for why they picked cats, Turner said, “There’s an infinite appetite for cats on the Internet.”

Pledges start at £5 (or around $7) for a C.A.T.S. Ad Blocker that replaces online ads with cat photos, while £100 (or about $144) will get your own cat featured on one of the billboards. If you love your cat, pledging £2,500 (or about $3,595) will put him/her on an entire poster. You can back the project here.

With 15 days left in the campaign, the group has only raised $7,841 – far short of the goal, so we’re uncertain if it’ll get funded. But even if it doesn’t, the campaign could bring attention to Glimpse’s practice of “culture jamming,” and highlight the need to reclaim public space from ads. According to the WaPo, the group is thinking about launching a social network focusing on extracurricular activities, called LinkedOut.

Product Review

The design still says retro, but Fujifilm's X-T3 is all about the future

If the X-T2 brought Fujifilm into the modern era, the X-T3 is focused on the future. With a new sensor and processor, completely revamped autofocus, and vastly upgraded video, it's the new APS-C camera to beat.
Home Theater

Lynxsonic’s 4:33 headphones offer premium features at a not-so-premium price

If you're looking for a set of wireless headphones that has a similar feature set to Bose's QuietComfort 35 but with a lower price, the Lynxsonic 4:33 is an intriguing new contender on Kickstarter.
Emerging Tech

A Fitbit for your cat shit: Automatic litter box tracks your kitty’s health

It may look like a sci-fi teleportation chamber, but Footloose is a high-tech litter box that promises to be the most cutting-edge way for your kitty to take a dump. Here's how it works.

Keep your noggin protected in style with this 3D-printed bike helmet

Kupol is the bike helmet that uses 3D printing to improve the design, making it safer, more comfortable, and better ventilated than traditional cycling helmets while remaining lightweight and attractive at the same time.
Movies & TV

Peter Dinklage gets cryptic about two 'Game of Thrones' characters' fates

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable -- if you don't mind spoilers.

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.

Adobe’s craziest new tools animate photos, convert recordings to music in a click

Adobe shared a glimpse behind the scenes at what's next and the Creative Cloud future is filled with crazy A.I.-powered tools, moving stills, and animation reacting to real-time tweets.

Remove photo bombs, other unwanted objects with Photoshop’s new Content-Aware Fill

Photoshop's newest A.I-powered tool helps remove objects or fill in gaps for a distraction-free photo in the new Adobe Photoshop CC 2019. Here's how to remove an object in Photoshop using the new Content-Aware Fill.

Adobe Premiere Rush CC is the cloud-based video editing app you've been waiting for

On stage at Adobe MAX 2018, Adobe announced its cloud-centric, social video-editing application, Adobe Premiere Rush CC. We took some time to put it through its paces to see what it offers, how it works, and what's missing.

Adobe MAX 2018: What it is, why it matters, and what to expect

Each year, Adobe uses its Adobe MAX conference to show off its latest apps, technologies, and tools to help simplify and improve the workflow of creatives the world over. Here's what you should expect from this year's conference.
Social Media

Over selfies and an onslaught of ads? Here's how delete your Instagram account

Despite its outstanding popularity and photo-sharing dominance, Instagram isn't for everyone. Thankfully, deleting your account is as easy as logging into the site and clicking a few buttons. Here's what you need to do.

Huawei and Leica’s monochrome lens is dead, so we celebrate its life

The Huawei Mate 20 and Mate 20 Pro do not have a dedicated monochrome camera lens, unlike the P20 Pro, and various Huawei and Leica phones before it. It's the end of an era, and also the start of a new one, as Leica has worked on its…
Emerging Tech

Keep your holiday gift list high tech and under budget with these gadgets

Modern technology doesn't always come cheap, but there plenty of premium devices that don't carry a premium price. Whether you're looking for a streaming device or a means of capturing photos from above, our list of the best tech under $50…
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.