Skip to main content

With a 50-megapixel sensor, the Hasselblad 907X 50C is vintage in looks only

Hasselblad’s latest camera mixes the old and the new for what the company is calling a “truly distinct” shooting experience. Previously teased last summer as a concept camera, the Hasselblad 907X 50C is a 50-megapixel medium format camera that looks — and even sort of shoots — like a classic Hasselblad. 

The 907X 50C, a modular system that’s comprised of a CFV II 50C digital back and the new 907X body, is Hasselblad’s smallest medium format camera yet, but there were a few sacrifices to get there. The 907X body is a boxy one without a grip or viewfinder, channeling cameras like the one that photographed the moon landing.  Both a grip and a viewfinder can be added onto the body, but the tilting 3.2-inch, 2.4 million dot LCD screen also allows the camera to be shot similar to a camera that has a waist-level viewfinder without those add-ons.


The 50-megapixel digital back can capture medium format images with 14 stops of dynamic range in JPEG or 16-bit RAW (performance we’ve become familiar with in this widely used sensor). Video is 2.7k or 1080p HD at 60 fps using the width of the sensor for a 16:9 video.

Weighing a little more than a pound and a half, the 907X 50C takes on a classic look with a black leatherette wrap body and chrome trim, aesthetics that mix with the shape of early Hasselblad V system film cameras. The digital back also moves to the built-in battery design used in the modern X system, which allows for a smaller body as well as USB charging. Despite the smaller size, the camera still accommodates dual UHS-II SD card slots, ports for audio and flash, and built-in Wi-Fi and USB-C.

The mix of old and new, however, also extends to lenses. Compatible with the company’s latest X series lenses, the camera can also use vintage V system lenses, produced since 1957, with an adapter, as well as HC and HCD lenses, and XPan lenses.

The 907X 50C, with both the camera body and digital back together, retails for $6,399. Adding on the control grip will cost another $729, and the optical viewfinder another $499. Pre-orders are open today, with shipping expected at the end of the month.

Editors' Recommendations

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
Itching for medium format? Hasselblad launches an official online store
Hasselblad X1D

Buying a $20,000 camera is a bit like buying a $20,000 car — easier to do in person than online. That’s changing quickly, however, as Hasselblad on Thursday, November 30 announced the launch of the ecommerce Hasselblad Store. Open to photographers in the U.S., China, U.K., Germany, and France, the new platform allows users to buy directly from the manufacturer online.

“The launch of the Hasselblad Store is one of our core initiatives derived from our strategy that focuses on not only making our products more accessible to photographers seeking hands-on experience with the Hasselblad product lineup, but also to inspire fans with great images and stories,” Bronius Rudnickas, Hasselblad marketing manager, said in a press release.

Read more
The Hasselblad X1D is getting bright aperture prime lenses in 2018
Hasselblad X1D 50c Review side

The Hasselblad X1D changed the game for medium-format with a portable, mirrorless design, but the new body style didn’t come with as many lens options as the more established systems. Hasselblad, however, is working to change that by bringing the total number lens options for the XCD mirrorless system to nine by the end of 2018. In an updated lens road map shared on Friday, November 3, the company announced the development of an XCD 135mm and 85mm lenses, along with sharing additional details on previously announced lenses.

The new 135mm will have a bright f/2.8 aperture and will also ship with a teleconverter that allows the lens to shoot as a 230mm f/4.8, adding more versatility to the prime lens.

Read more
The Hasselblad X1D-50c takes the DxOMark cake with a new top score of 102
hasselblad x1d 50c dxomark score review mirror 800x533 c

Camera sensor ranking company DxOMark has crowned a new top performer — on Thursday, October 26, the company gave the medium-format mirrorless Hasselblad X1D-50c a score of 102, the highest score out of all the dedicated cameras currently in the database.

DxOMark says the X1D-50c’s medium format sensor, which is slightly smaller than traditional medium format, captures the highest low-light rating yet. The sensor, which is about 70 percent larger than a full frame sensor, creates a greater pixel pitch than a smaller sensor with the same number of megapixels. That allows the X1D-50c to shoot at high ISOs with less noise.

Read more