Skip to main content

With a 50-megapixel sensor, the Hasselblad 907X 50C is vintage in looks only

 

Hasselblad’s latest camera mixes the old and the new for what the company is calling a “truly distinct” shooting experience. Previously teased last summer as a concept camera, the Hasselblad 907X 50C is a 50-megapixel medium format camera that looks — and even sort of shoots — like a classic Hasselblad. 

Recommended Videos

The 907X 50C, a modular system that’s comprised of a CFV II 50C digital back and the new 907X body, is Hasselblad’s smallest medium format camera yet, but there were a few sacrifices to get there. The 907X body is a boxy one without a grip or viewfinder, channeling cameras like the one that photographed the moon landing.  Both a grip and a viewfinder can be added onto the body, but the tilting 3.2-inch, 2.4 million dot LCD screen also allows the camera to be shot similar to a camera that has a waist-level viewfinder without those add-ons.

Hasselblad

The 50-megapixel digital back can capture medium format images with 14 stops of dynamic range in JPEG or 16-bit RAW (performance we’ve become familiar with in this widely used sensor). Video is 2.7k or 1080p HD at 60 fps using the width of the sensor for a 16:9 video.

Please enable Javascript to view this content

Weighing a little more than a pound and a half, the 907X 50C takes on a classic look with a black leatherette wrap body and chrome trim, aesthetics that mix with the shape of early Hasselblad V system film cameras. The digital back also moves to the built-in battery design used in the modern X system, which allows for a smaller body as well as USB charging. Despite the smaller size, the camera still accommodates dual UHS-II SD card slots, ports for audio and flash, and built-in Wi-Fi and USB-C.

The mix of old and new, however, also extends to lenses. Compatible with the company’s latest X series lenses, the camera can also use vintage V system lenses, produced since 1957, with an adapter, as well as HC and HCD lenses, and XPan lenses.

The 907X 50C, with both the camera body and digital back together, retails for $6,399. Adding on the control grip will cost another $729, and the optical viewfinder another $499. Pre-orders are open today, with shipping expected at the end of the month.

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
Don’t miss the chance to get this 128GB SD card for less than $100
The Lexar 128GB Professional 2000x UHS-II SDXC Memory Card on a white background.

Your new purchase from camera deals will need storage for photos and videos, but you can't buy just any SD card that you see online. It's highly recommended that you invest in a high-quality storage device like the Lexar Professional 2000x UHS-II SDXC Memory Card, which you can currently get from B&H Photo Video with a $75 discount on its 128GB version that brings its price down from $170 originally to a more affordable $95. You may want to buy multiples of this SD card while it's available for less than $100, but you'll have to hurry because we're not sure how much time is remaining on this bargain.

Why you should buy the Lexar Professional 2000x UHS-II SDXC Memory Card
More devices are using microSD cards for expanded storage, but according to our guide on finding the right memory card for your digital camera, most DSLR cameras and mirrorless cameras are still using SD cards like the Lexar Professional 2000x UHS-II SDXC Memory Card. Lexar is one of the brands that we wouldn't hesitate to recommend to photographers, and this SD card's read speed of 300 MB/s and write speed of 260 MB/s will enable quick transfers and smooth shooting. Additionally, as an UHS-II card, you won't have a problem with advanced functions such as continuous shutter bursts, rapid shooting, and raw and JPEG captures.

Read more
Capture all the action with the GoPro HERO12 Black — $150 off today at Amazon
The GoPro Hero 12 Black Creator Edition set up on a small tripod on the beach.

In the moment, when you're blasting over that jump on your dirt bike, catching that killer wave, or jumping off of whatever insane cliff you've found, you don't necessarily think about capturing it all. But one of the best ways to make that happen is to strap on an action cam, like a GoPro. You can capture all of the action, and it's relatively low-lift. You wear whatever unique mount is best for the situation and the camera does all the work. There's just one issue, action cameras can be expensive especially if you're on a budget. However, today, Amazon has the GoPro HERO12 Black for $150 off. That brings it down from its normal price of $400 to $250. You can use that extra money to grab an accessory and you're good to go. GoPro HERO12 Black captures it all in 5.3K or 4K so you can rewatch the glory over and over.

 
Why buy the GoPro HERO12 Black? To capture the action, that's why
An action camera like a GoPro makes it possible to capture the action, in full detail, no matter what you're doing. You don't even have to be doing crazy stunts either. A common misconception is that they're only useful for outdoor activities, but no they work for filming just about anything. Even if you're having a barbecue, or a birthday party, or want to see what your roaming cat sees throughout the day -- a GoPro is what you need.

Read more
NASA astronaut Don Pettit talks photography from the space station
NASA astronaut Don Pettit discussing his photography from aboard the ISS.

NASA astronaut Don Pettit arrived at the International Space Station (ISS) in September on his fourth orbital mission in 22 years. Besides working on various science projects on the space-based facility, Pettit is also known for his keen interest in photography, and he regularly shares his impressive efforts -- including rivers, clouds, star trails, and high-speed spacecraft -- on X and Instagram.

Pettit -- at 69, he's NASA’s oldest serving astronaut -- has just taken some time out of his busy schedule to chat about his photography.

Read more