Skip to main content

With a 50-megapixel sensor, the Hasselblad 907X 50C is vintage in looks only

Hasselblad’s latest camera mixes the old and the new for what the company is calling a “truly distinct” shooting experience. Previously teased last summer as a concept camera, the Hasselblad 907X 50C is a 50-megapixel medium format camera that looks — and even sort of shoots — like a classic Hasselblad. 

The 907X 50C, a modular system that’s comprised of a CFV II 50C digital back and the new 907X body, is Hasselblad’s smallest medium format camera yet, but there were a few sacrifices to get there. The 907X body is a boxy one without a grip or viewfinder, channeling cameras like the one that photographed the moon landing.  Both a grip and a viewfinder can be added onto the body, but the tilting 3.2-inch, 2.4 million dot LCD screen also allows the camera to be shot similar to a camera that has a waist-level viewfinder without those add-ons.

Hasselblad

The 50-megapixel digital back can capture medium format images with 14 stops of dynamic range in JPEG or 16-bit RAW (performance we’ve become familiar with in this widely used sensor). Video is 2.7k or 1080p HD at 60 fps using the width of the sensor for a 16:9 video.

Weighing a little more than a pound and a half, the 907X 50C takes on a classic look with a black leatherette wrap body and chrome trim, aesthetics that mix with the shape of early Hasselblad V system film cameras. The digital back also moves to the built-in battery design used in the modern X system, which allows for a smaller body as well as USB charging. Despite the smaller size, the camera still accommodates dual UHS-II SD card slots, ports for audio and flash, and built-in Wi-Fi and USB-C.

The mix of old and new, however, also extends to lenses. Compatible with the company’s latest X series lenses, the camera can also use vintage V system lenses, produced since 1957, with an adapter, as well as HC and HCD lenses, and XPan lenses.

The 907X 50C, with both the camera body and digital back together, retails for $6,399. Adding on the control grip will cost another $729, and the optical viewfinder another $499. Pre-orders are open today, with shipping expected at the end of the month.

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
New Leica Lux app turns your iPhone into a Leica (sort of)
The Leica LUX app for the iPhone.

If you’ve always coveted a Leica camera, but don’t have the absurd amount of money required to buy one, then perhaps you can make do with camera maker’s new Leica Lux app instead.

Currently only available for the iPhone, the Leica Lux app promises an experience about as close to a Leica as you can get without actually owning one.

Read more
Best GoPro deals: Save on action cameras and accessories
Prime Day 2022 GoPro deals graphic.

Action cameras are great for recording your active lifestyle; whether it's tracking through a mountain range or skiing down a slope, they can keep up with even the most strenuous activity. Of course, one of the best action camera brands is GoPro, and there are a lot of options you can pick from within its lineup, with a lot of great deals on the base camera and other accessories, of which we've collected our favorites below. You could also check out these drone deals to give you another cool perspective, or if you don't want to grab a GoPro, these camera deals might be good for you instead.
Best GoPro camera deals
GoPro HERO9 Black (open box) -- As low as $156

The GoPro HERO9 Black is a bit of an older GoPro at this point, but that certainly doesn't mean that it's geriatric, and the older age means you can get it for a lot cheaper. It has a large front screen for you to work with, and it can take 27MP stills, although the 5k video recording is a little bit pointless on a model like this. It has a larger battery, which is nice, and if you're okay with going for a refurbished or open-box version, then you can save a little cash.

Read more
Hurry! The GoPro Hero12 has a $100 price cut at beat buy
GoPro HERO12 offers waterproof use.

There are a lot of action cameras on the market, but one of the best and most well-known is the GoPro, so if you want something that can handle your active lifestyle, a GoPro is a great option. That said, GoPro cameras can be quite expensive, which is why you'll likely want to grab a deal on one to save you a little bit extra. Luckily, this GoPro Hero12 has a great deal on it from Best Buy that discounts it down to $300 from $400, saving you a solid $100, which is a nice discount.

Why you should buy the GoPro Hero12
One of the most important parts of any action camera is its video quality, and you'll be happy to know that the Hero12 can manage a whopping 5k at 60fps, which is pretty impressive for something so small. If you need more frames, you could go for the equally impressive 4K at 120fps, which is still quite impressive, and you could even go as fast as 240fps at 2.7K, so you have a lot of options when it comes to resolutions and framerates that work best for you. Another big positive is that the Hero12 has a pretty large field of view and can capture an aspect ratio of 8:7, which is pretty massive, all things considered.

Read more