Advertisers can soon slide three images inside Instagram Stories

how to add more Instagram followers
Get ready for more Instagram ads — Stories is gaining expanded advertising that allows businesses to use up to three ad pieces together rather than one. On Thursday, February 1, Instagram announced that carousel ads are moving to Stories, starting with a limited number of businesses.

Instagram Stories ads previously only allowed businesses to slip in one image as the photos and videos from friends play on that short loop. With carousel ads, businesses can now add up to three images or videos inside Stories. The change, Instagram says, allows businesses to add more depth, like Gap’s new add that shows two video clips before a third image that invites viewers to shop with a simple swipe up.

Like original content inside of Stories, users can still tap through ads along with swiping back and forth, so for Instagram users that find the Stories ads annoying, there is just more to tap through before seeing the rest of the Stories. Businesses can also add some of the same effects to their campaign that users have access to, including stickers and drawing tools.

The expanded advertising option is starting with a limited group of advertisers before a more widespread rollout. The first businesses to use the new format, along with Gap, include Coca-Cola, Renault, and Paramount.

During the 2017 year-end earnings report earlier this week, Sheryl Sandberg, the chief operating officer of Instagram’s parent company Facebook, said that Stories ads are working well with Instagram Stories. She said that most viewers see the ads with sound on, while the swipe-up feature allows users to quickly find out more information.

The growth of Stories means that the company is focused on bringing new features to the sharing medium, including those expanded monetization options. “We expect Stories are on track to overtake posts in feeds as the most common way that people share across all social apps,” Facebook CEO Mark Zuckerberg said earlier this week. “That’s because Stories is a better format for sharing multiple quick video clips throughout your day. The growth of Stories will have an impact on how we build products and think about our business, including WhatsApp and Instagram, which are the number one and number two most-used Stories products in the world.”

Social Media

Instagram’s 2018 year in review shines a light on where our hearts are

What did Instagram users share the most in 2018? A lot of heart emojis, heart face filters, and heart GIFs. The platform recently shared the year's top trends, including hashtags like #fortnite and #metoo along with a few surprises.
Home Theater

Netflix vs. Hulu vs. Amazon Prime: Battle of the streaming giants

Trying to figure out which subscription streaming service to use while sticking to a frugal entertainment budget? Check out our updated comparison of the big three: Netflix, Amazon Instant Video, and Hulu.
Social Media

Instagram could be making a special type of account for influencers

Instagram influencers fall somewhere between a business profile and a typical Instagram, so the company is working on developing a type of account just for creators. The new account type would give creators more access to analytical data.
Social Media

#ThrowbackThursday is only the start: Instagram hashtags for every day of the week

Not getting your hashtag fill with #ThrowbackThursday or #ManCrushMonday? Here's a list of some of the more popular Instagram hashtags, so you can outfit your next post with the proper tag, regardless of what day it is.
Photography

Photographers can now customize the layout of Lightroom Classic controls

Tired of scrolling past Lightroom tools that you don't use? Adobe Lightroom Classic now allows users to reorganize the Develop panel. The update comes along with new sharing options in Lightroom CC, and updates to the mobile Lightroom app.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Mobile

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Photography

These are the best action cameras money can buy

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.
Photography

Canon holiday sale features the Rebel T6 2-lens kit for just $449

If you have a budding photographer in your life in need of a real camera, the Canon EOS Rebel T6 could make the perfect gift. Canon is currently offering the camera in a two-lens bundle for just $449 through December 29.
Emerging Tech

Light, speed: Lighting kit for DJI Mavic 2 lets you fly and film in the dark

Lume Cube, maker of small battery-powered LED lights for mobile photography, has announced a new lighting kit built specifically for the DJI Mavic 2 -- the first of its kind. Already our favorite drone, this makes the Mavic 2 even better.
Deals

Want a fun, affordable instant camera? The Fujifilm Instax Mini 7S is just $49

Instant cameras have had a surprising resurgence of late, and no brand is better recognized in the instant photo space today than Fujifilm Instax. Walmart is currently offering the Instax Mini 7S for just $49.
Photography

Not just for Lightroom anymore, Loupedeck+ now works with Photoshop

Loupedeck+ can now help photographers edit in Photoshop too, thanks to physical controls for swapping tools, running actions, and more. The photo-editing console expanded to include Photoshop in the list of compatible editing programs.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Computing

Need a monitor for professional photo-editing? These are the very best

Looking for the best monitor for photo editing? You'll need to factor in brightness, color accuracy, color gamut support and more. Fortunately, we've rounded up the best ones for you, to help you make an educated purchase.