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GE's LED iPhone case embraces the light to create picture-perfect selfies

GE is bringing the same technology that’s used to fill cities with light to a smartphone case. On Monday, the company unveiled an iPhone case equipped with front-facing LEDs aimed at producing more flattering selfies. Lit by GE is a result of a collaboration between the tech company and Rebecca Minkoff, a fashion accessory designer.

The smartphone case has a metallic back while translucent side panels on the front add light to both sides of the front-facing camera. GE says that the high-definition light results in bolder colors, enhanced contrast, and more flattering selfies.

According to the manufacturer, Lit by GE has a better light quality and longer battery life than other similar smartphone cases. The smartphone case also allows users to save settings, making it easy to bring up a favorite lighting level.

The smartphone case merges GE lighting technology with Minkoff’s fashion-forward style. The metallic rose gold case features a beveled geometric design at the back.

The LED light is powered by a battery built into the back of the case, so it doesn’t drain the iPhone’s battery. A micro USB port recharges the case.

The case is designed specifically for the iPhone 7, but since the dimensions are the same as the previous model, the case can also be used with the iPhone 6. The port design on the bottom of the iPhone changed with the iPhone 7, eliminating the headphone jack, but since the case’s lit front doesn’t wrap around the bottom, owners of either model will still have access to those bottom ports.

The Lit by GE iPhone case will list for $59.99, with sales starting Monday, Dec. 19, at the Rebecca Minkoff website. The case joins a range of accessories, from handbags to jewelry and expands the company’s growing lineup of tech accessories, which also includes activity trackers and phone wallets.

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