Although Microsoft’s own app store can appear woeful in its lack of apps compared to Apple and the Google Play Store, the company has a knack for creating apps for others.
Its latest creation is a selfie app for iOS, rather aptly named “Microsoft Selfie.” The new app combines the tech giant’s photography know-how (gleaned from the Lumia app, launched alongside the Microsoft Lumia 730 and 735 last year) and its image-recognition algorithm, to offer tools for optimizing your selfies.
According to Microsoft Selfie’s app store page, its key features are “noise reduction, intelligent enhancement, auto-exposure, and color theme.” The “intelligence enhancement” tool referenced in the description is thought to be related to Microsoft’s ‘How-Old.net‘ service, which uses an image-recognition algorithm to predict your age based on a photo, reports Gizmodo.
The app’s UI is minimal, even by iOS’ standards. Having allowed it to access your front-facing camera (you can also take snaps from the rear camera if you wish), the only on-screen options you are faced with are the capture button and auto-focus, initiated by touching the screen.
Once you’ve taken your glorious mugshot, it goes all Instagram on you, offering you a series of filters with which to spruce things up, in case you look like you just went on a three-day bender (which we do on most days). A handy “compare” icon on the bottom right of the screen can be pressed down to display a before-and-after effect.
When you’re done editing, the app asks permission to access your photos and saves your gorgeous selfie for you to upload to your social network of choice.
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