Nikon wants you to ‘write’ a love letter to New York City, with your camera

nikon love letters n line campaign nik 170100z loveletters subwaycouple
Nikon
Who says love letters have to be written with a pen? Nikon on Monday launched its latest campaign, Love Letters From The N Line, which aims to inspire photographers to share their favorite shots of New York using the hashtag #NikonLoveNY.

The campaign urges photographers to rethink the traditional love letter by taking photos in the city that never sleeps. Photos and curated love letters will be shared in spots throughout the city, particularly along the N Line, the subway line whose logo happens to sport the same “N” and yellow-and-black coloring as Nikon’s logo. The N Line stops at four of the top 10 busiest stations, including Times Square, Union Square, Atlantic Avenue, and Coney Island.

“Whether it’s a secret spot for the best slice, the way the dusk light hits an iconic landmark or a favorite park bench with the perfect view, the things we love most about our cities deserve to be captured with a quality that reflects the pride and personal connection we have to these places,” said Lisa Baxt, associate general manager of communications for Nikon Inc. “Through these Love Letters, we hope to encourage consumers to pick up a camera and share the love they have for their city through stunning imagery. We are excited to kick off the campaign in New York, and see New Yorkers’ perspectives of all of the extraordinary things that make the city they love so special.”

Along with having photos pop up throughout New York, the campaign will also be shared digitally. Shots marked with the hashtag will be shared on the campaign’s dedicated website, encouraging New Yorkers to head out and shoot throughout the spring.

The New York-inspired campaign branches out from last year’s “Show Your Love Some Love” campaign, which aimed to inspire photographers to capture images of their loved ones. The company says New York was selected because the city’s vibrancy meshes well with the vivid colors and detail Nikon cameras are known for.

To see images and letters from the campaign, visit the Nikon Love website or search for #NikonLoveNY on Twitter and Instagram.

Gaming

You're not a true fan without these Nintendo Switch exclusives

Who doesn't love a good Nintendo game? If you're looking for great first-party titles for your Nintendo Switch, take a look at our list of the very best exclusives available right now.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera isn't giving you the results you want, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone can touch.
Computing

Keep your kids safe online with these great parental control tools

The internet can be a dangerous place, especially for your loved ones. Check out our selection of the best free parental control software for Windows and MacOS, so you can monitor your child and block unsavory sites.
Movies & TV

Laugh, cry, or just relax with the best series now streaming on HBO

Whether you prefer the twisted world of True Detective or the lovable techies that have quickly come to define Silicon Valley, you'll love our picks for the best HBO series now available on HBO Now and HBO Go.
Photography

The best Nikon cameras, from DSLRs to superzooms

After reviewing dozens of Nikon cameras, we've rounded up the top models from the mighty D850 to the 125x-zoom P1000. These are the best Nikons you can buy right now.
Social Media

Be the master of your own Insta-verse with multiple Instagram accounts

Whether you own a small business or have separate Instagram accounts for your five cats, we'll walk you through the process of switching between your multiple accounts on your Apple or Android devices.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Insect drones and kinetic sculpture robots

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Mobile

Treat your selfie with one of these 13 apps made to beautify your pics

Selfies might be a phenomenon second only to karaoke, but they're not the easiest thing in the world to create. Thankfully, these awesome selfie apps for Android and iOS will make beautifying your self-portraits easier than capturing them.
Deals

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Photography

Peak Design’s Travel Tripod is must-have gear for photographers on the go

Peak Design has returned to Kickstarter to launch its latest product, the Travel Tripod. The company's first tripod, it uses a unique design with a triangular center column to minimize the volume it takes up in your bag.
Photography

What are mirrorless cameras and are they better than DSLR cameras?

What exactly is a mirrorless camera, and what makes them so special? In this article, we break down the specifics of mirrorless cameras, including how they differ from the likes of a DSLR camera, and what kind of pros and cons are.
Photography

What is ISO? A camera's sensitivity to light -- and how to use it -- explained

Curious what ISO is and how it affects your photos? Here's everything you need to know about the fundamental camera setting, including how it impacts exposure and how to properly adjust it for certain scenarios.
Photography

Olympus launches Tough TG-6 waterproof compact, and we’re not entirely sure why

With a spec sheet nearly identical to that of its predecessor, we're having a hard time figuring out what's new about the Olympus Tough TG-6. A new flash diffuser and fisheye adapter were also announced.
Photography

Adobe Premiere Rush now allows Android users to edit video without the laptop

After launching on desktop and iOS, Adobe Premiere Rush, a streamlined video editor, is now available on Android. Premiere Rush is designed for social media projects and non-professional editors.