Pizza Hut highlights selfie stick dangers in brilliant spoof ad

Eager to save people from their selfie sticks, Pizza Hut has taken it upon itself to warn users of the extreme dangers that the extendable rods pose. The much-needed public service announcement depicts a bleak world of unfeasibly long sticks and wince-inducing accidents, a place where everyone is an “egotastic specimen of visual self-obsession.”

The video message, which is actually an ad for a new kind pizza that’s “so big it doesn’t even fit in a traditional selfie,” shows how the emergence of the handheld monopod has shifted the selfie into a more perilous space.

“By moving the camera away from the central subject of the selfie, selfie sticks create the illusion that other objects, places, and even people exist,” the ad’s earnest narrator explains. “The curiosity generated by this new point of view leads our self-focused friends out into a much wider world, and that leads to disaster.”

She adds that given selfie takers’ propensity “to compare, compete, and outdo each other, selfie sticks in the hands of these vainglorious Van Goghs are growing in size, doubling and tripling in length.”

With that in mind, it’s little wonder tourist sites and sports events around the world are scrambling to ban the contraption. Afraid that the sticks might accidentally injure visitors or damage valuable artifacts, the Museum of Modern Art in New York City, the Getty Center in Los Angeles, and the Palace of Versailles near Paris – to name just three – have all introduced bans, while organizers of the UK’s Wimbledon Tennis Championships recently announced that it, too, would stop visitors at this year’s competition from using the device.

As Pizza Hut says at the end of its amusing ad: “Please selfie responsibly.” Check out a behind-the-scenes video of how the commercial was made.

Movies & TV

Disney reveals epic first picture from Star Wars: Galaxy’s Edge attraction

The Millennium Falcon is fueled up and ready to embark on its Smuggler's Run at Star Wars: Galaxy's Edge, the new theme park attraction set to open in 2019 at Disneyland and Walt Disney World.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Mobile

Protect your new iPhone with one of our favorite iPhone XR cases

Apple's new iPhone range is the toast of 2018, with beautiful style and more power than you can shake a stick at. But beauty can often be fragile -- keep the damage to a minimum with the best iPhone XR cases.
Home Theater

Step aside set-top boxes, the best streaming sticks are tiny and just as powerful

Which streaming stick reigns supreme? We pit the Chromecast and Chromecast Ultra against the Roku Premiere, Roku Streaming Stick+, and the Amazon Fire TV Stick 4K to help you decide which one will be the best fit in your living room.
Social Media

#ThrowbackThursday is only the start: Instagram hashtags for every day of the week

Not getting your hashtag fill with #ThrowbackThursday or #ManCrushMonday? Here's a list of some of the more popular Instagram hashtags, so you can outfit your next post with the proper tag, regardless of what day it is.
Photography

From DSLRs to mirrorless, these are the best cameras you can buy right now

From entry-level models to full-frame flagships, many cameras take great photos and video. The best digital cameras, however, push the industry forward with innovative sensors and improved usability, among other things. Here are our…
Photography

Photographers can now customize the layout of Lightroom Classic controls

Tired of scrolling past Lightroom tools that you don't use? Adobe Lightroom Classic now allows users to reorganize the Develop panel. The update comes along with new sharing options in Lightroom CC, and updates to the mobile Lightroom app.
Social Media

Instagram could be making a special type of account for influencers

Instagram influencers fall somewhere between a business profile and a typical Instagram, so the company is working on developing a type of account just for creators. The new account type would give creators more access to analytical data.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Photography

These are the best action cameras money can buy

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.
Photography

Canon holiday sale features the Rebel T6 2-lens kit for just $449

If you have a budding photographer in your life in need of a real camera, the Canon EOS Rebel T6 could make the perfect gift. Canon is currently offering the camera in a two-lens bundle for just $449 through December 29.
Emerging Tech

Light, speed: Lighting kit for DJI Mavic 2 lets you fly and film in the dark

Lume Cube, maker of small battery-powered LED lights for mobile photography, has announced a new lighting kit built specifically for the DJI Mavic 2 -- the first of its kind. Already our favorite drone, this makes the Mavic 2 even better.
Mobile

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Social Media

Instagram’s 2018 year in review shines a light on where our hearts are

What did Instagram users share the most in 2018? A lot of heart emojis, heart face filters, and heart GIFs. The platform recently shared the year's top trends, including hashtags like #fortnite and #metoo along with a few surprises.