Want a Samsung Gear 360 camera? Lollapalooza is your next chance to buy one

samsung gear 360 lollapalooza
Attendees of this year’s Lollapalooza festival in Chicago (July 28-31) will have a chance to buy Samsung’s Gear 360 virtual reality camera for a cool $350. This will be only the second time that VR enthusiasts have had an opportunity to purchase the camera in the United States, after the official U.S. launch in June made it available exclusively at VidCon.

Samsung hopes the event will help generate hype for 360-degree video, and wants to show music fans how easy it is to capture their experiences in such a way, according to Venture Beat. “Lollapalooza is an excellent opportunity for us to connect fans to their favorite music using our mobile and VR technology,” Samsung America’s chief marketing officer, Marc Mathieu, said in a statement.

Samsung is hot on the heels of other 360-degree camera manufacturers who have looked to event sponsorships to promote and field test their products. In a notable departure from the crowd, however, Samsung is choosing to focus on the creative side, encouraging attendees to actually buy and use the Gear 360 themselves. Other companies have partnered with sporting events to play the role of broadcaster, creating content themselves with consumers limited to the role of viewer.

The Samsung Gear 360 uses dual fisheye lenses and 15-megapixel sensors. Each lens and sensor is responsible for about 195 degrees of angle of view, with the two hemispherical fields being stitched together on a user’s smartphone (the device is compatible with a limited number of phones). The camera is small and light, (at about 5.4 ounces), is dust and water resistant, and records video at a resolution of 3,840 x 1,920 pixels. Perhaps most important, however, it’s cute, with the included mini tripod making it look like some sort of tiny, three-legged robot.

Whether or not all of this will make the device sell well at Lollapalooza remains to be seen, but a crowded music festival does seem like a ripe forum for 360-degree video.

Mobile

OnePlus 6T vs. Honor View 20: We compare the cameras in these ‘flagship killers’

For less than $600, you can buy either the OnePlus 6T or the Honor View 20, two extremely capable smartphones with plenty of exciting features. But which one has the best camera? We found out on a recent trip to France.
Deals

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Mobile

Samsung Galaxy S10 vs. Google Pixel 3: Can Samsung beat the stock Android king?

The Samsung Galaxy S10 is here, offering modern specs, a beautifully high-resolution display, and an edge-to-edge design with a small cutout in the display for the front-facing camera. But can the phone take out the Google Pixel 3?
Deals

Here are 20 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great small gift ideas), we've rounded up 20 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth keyboard.
Deals

The best Presidents’ Day sales 2019: Amazon, Walmart, Dell, and more

Presidents' Day sales are a great chance to score electronics, clothing, home and office stuff, and other goodies at a discount. We’ve smoked out a large handful of the best of these Presidents' Day deals, from tech to bedding, to help…
Photography

From DSLRs to mirrorless, these are the best cameras you can buy right now

From entry-level models to full-frame flagships, many cameras take great photos and video. The best digital cameras, however, push the industry forward with innovative sensors and improved usability, among other things. Here are our…
Emerging Tech

Awesome Tech You Can’t Buy Yet: Grow veggies indoors and shower more efficiently

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Photography

Photography news: Wacom’s slimmer pen, Leica’s cinema special edition

In this week's photography news, Wacom launches a new slimmer pen for pro users. Leica's upcoming M10-P is designed for cinema, inside and out, with built-in cinema modes in the updated software.
Mobile

Be careful who you bokeh, jokes Apple’s latest iPhone ad

With iPhone sales under pressure, you'd think there wouldn't be much to laugh about at Apple HQ. But the company has seen fit to inject some humor into its latest handset ad, which highlights the camera's Depth Control feature.
Photography

What’s the difference between Lightroom CC and Lightroom Classic?

Lightroom CC has evolved into a capable photo editor, but is it enough to supplant Lightroom Classic? We took each program for a test drive to compare the two versions and see which is faster, more powerful, and better organized.
Photography

Luminar’s libraries gain speed, drop need for you to manually import images

Luminar 3 just got a performance boost. Skylum Luminar 3.0.2 has improved speed over December's update, which added the long-promised libraries feature giving editors a Lightroom alternative.
Photography

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.
Photography

Mirrorless cameras were built to be compact, so why have they gotten so heavy?

Mirrorless cameras launched as portable alternatives to bulky and complex DSLRs -- so why are they getting bigger and heavier? Cameras are trending towards heavier models, but that change comes with more advanced features.
Photography

The best place to print photos online in 2019

Have you been looking around for the best place to print out your favorite photos online or in store? Don't fret, we've pored through dozens of options and narrowed it down to the seven best.