Wix launches new video platform with custom designs, subscription options

This year, video content is expected to make up nearly three quarters of all web traffic — and web development platform Wix is responding to the trend with a new option for customizing both the look and monetization strategy of videos. On Wednesday, April 26, the company launched Wix Video, a new option for Wix users to share and sell videos online.

Typically, adding videos from third-party platforms removes the customization options, keeping the characteristic look viewers have come to associate with platforms like YouTube and Vimeo. With Wix’s new video tools, videos can be curated from multiple third-party players including YouTube, Vimeo, and Facebook, yet can be customized to maintain a look consistent with the entire website.

When clicked, the videos will play with their characteristic look from each platform, but from the webpage, users can customize the single frame users see as well as the colors, text, and buttons. As a result, from the webpage, videos from Facebook looks the same as videos added through YouTube.

The feature means that websites can curate videos from multiple sources onto a single page while keeping the overall look consistent. Videos can also be organized into multiple channels, and YouTube users can automatically sync videos to update on the website.

Customization goes beyond the way the video appears on the page when users host the video directly on Wix. Using Wix, even after the web visitor clicks play, the video can be tailored to a certain look, including the way the text for the video’s title appears as well as colors and and buttons.

The Wix-hosted videos also open up additional avenues to profit from videos.  The videos can be sold or rented as individual, on-demand videos. Or, websites can sell monthly subscriptions to the video library — an option popular for online classes and fitness videos. The prices for the ad-free videos are set by the web designer, not Wix, and the web platform also doesn’t take a commission from those video sales.

“[Video is] such a profitable medium, but we wanted creators to have control over their videos,” Danielle Raiz, head of Wix Video, told Digital Trends. “In terms of design and monetization, we wanted them to be able to control how the content is displayed.”

The new video options are designed for multiple users, from videographers creating a portfolio and instructors creating tutorials to businesses sharing how-tos and product videos online. The video features are part of Wix’s “fremium” model, where users can start a website for free, but advanced features require a paid account.

The new video features join the platform’s ecommerce, email, marketing, and booking tools. “[Wix] is a very strong ecosystem that allows you to take your business in many different ways,” Raiz said. “Filmmakers selling videos, yoga instructors with online and offline classes — there are so many interesting use cases and so many people using this and we wanted to give them the best tools to do that.”

Smart Home

People are stealing Ring doorbells (and it’s no knock-knock joke)

Ring Video Doorbell thefts in a Denver neighborhood raise questions about how much security the smart home devices actually provide. One homeowner and the police have a video of the theft. Here's what to do if your Ring device is stolen.
Movies & TV

The best movies on Amazon Prime right now (December 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.

How to easily record your laptop screen with apps you already have

Learning how to record your computer screen shouldn't be a challenge. Lucky for you, our comprehensive guide lays out how to do so using a host of methods, including both free and premium utilities, in both MacOS and Windows 10.

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

Photography News: Startup redesigns tripod heads ‘inside out’ for more flexibility

Well, this doesn't look like the ball heads that we've seen before. Instead of designing a tripod ball head with a small cutout, the Colorado Tripod Company created one with most of the ball exposed, allowing for more possible angles.

MIT science photographer isn’t an artist, but her work could fill galleries

Felice Frankel is an award-winning photographer, but she doesn't consider herself an artist. As a science photographer, she has been helping researchers better communicate their ideas for nearly three decades with eye-catching imagery.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

Leica targets street photographers with a pricey camera bundle

Described by the camera company as "your perfect companion in the city," Leica's Street Kit comprises a Leica CL camera body, a 23mm (35mm full-frame equivalent) F2 lens, batteries, a handgrip, and a black leather carrying strap.
Product Review

Meet Z6, the breakout star in Nikon's new mirrorless lineup

The Nikon Z6 is the sibling to the new mirrorless Z7 -- but for some photographers, the cheaper Z6 may be the better option. Read where the $2,000 camera beats the $3,400 one (and where it doesn’t) in our Nikon Z6 review.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.
Social Media

#ThrowbackThursday is only the start: Instagram hashtags for every day of the week

Not getting your hashtag fill with #ThrowbackThursday or #ManCrushMonday? Here's a list of some of the more popular Instagram hashtags, so you can outfit your next post with the proper tag, regardless of what day it is.

From DSLRs to mirrorless, these are the best cameras you can buy right now

From entry-level models to full-frame flagships, many cameras take great photos and video. The best digital cameras, however, push the industry forward with innovative sensors and improved usability, among other things. Here are our…

Photographers can now customize the layout of Lightroom Classic controls

Tired of scrolling past Lightroom tools that you don't use? Adobe Lightroom Classic now allows users to reorganize the Develop panel. The update comes along with new sharing options in Lightroom CC, and updates to the mobile Lightroom app.