WWE partners with Snapchat to bring wrestling fans live content from WrestleMania and beyond

wwe snapchat partnership wreslemania 640x
WWE is bodyslamming its way on to your smartphone screens, thanks to a new multiyear partnership with Snapchat.

The wrestling coverage will kick off with footage from WWE’s biggest event, WrestleMania, which is due to take place this Sunday April 3 at AT&T Stadium in Arlington, Texas.

WWE will broadcast a Snapchat Live Story from WrestleMania that combines video footage and images from fans attending the event, alongside behind-the-scenes clips from the wrestling entertainment behemoth.

“We are thrilled to partner with Snapchat and provide our fans with a new way to experience WrestleMania,” said Jayar Donlan, WWE senior vice president, digital and social content. “The Snapchat Live Story allows WWE fans to share their stories from our annual pop culture extravaganza and dive into the live action of WrestleMania in more ways, and from more perspectives, than ever before.”

As is usually the case for official sports and entertainment content on Snapchat, advertising will also play a part in the deal, with Snickers acting as WWE’s first-ever Snapchat Live Story brand partner. The company is also the official presenting partner of WrestleMania itself.

“By partnering with WWE for our coverage of WrestleMania and future events, we are able to bring Snapchatters and WWE fans new and old even closer to the action and behind-the-scenes of some of the biggest events in sports and entertainment,” said Ben Schwerin, director of partnerships at Snapchat.

WrestleMania 32 is predicted to break attendance records of WWE’s annual wrestling extravaganza, with 100,000 fans expected to cram into AT&T Stadium, according to Vox. The main attraction will likely be Triple H’s defense of his world heavyweight title against challenger Roman Reigns. Recent viewership figures have seen 1.5 million to 2 million people tune into the event live on pay-per-view and via the organizer’s streaming platform, the WWE Network. The wrestling entertainment giant will be hoping it can add to those numbers by attracting Snapchat’s global audience of around 100 million daily active users.

Product Review

Fujifilm's X-T30 is a pro-level camera that costs less than an iPhone

At just $900, the Fujifilm X-T30 keeps pace with the $1,500 X-T3 in many respects. It is an impressively versatile machine and is great as either a first camera for beginners or a second camera for pros already shooting on the larger X-T3.
Movies & TV

Marvel releases more footage from Avengers: Endgame in latest TV ad

The events of Avengers: Infinity War changed the Marvel Cinematic Universe in some big ways and left fans wondering how its heroes can possibly recover. Here's everything we know about Avengers: Endgame, the sequel to Infinity War.
Gaming

If we get a Nintendo 64 Classic, it needs to have these games

The Nintendo 64 introduced a long list of top-tier games, but which were the iconic platform's best? From Mario Party to Ocarina of Time to NFL Blitz, check out our picks for the best N64 games.
Gaming

From fatalities to new characters, here's what we know about Mortal Kombat 11

Mortal Kombat 11 releases April 23 for the PlayStation 4, Xbox One, Nintendo Switch, and PC. Here is everything we know about NetherRealm's latest fighting game, including its characters.
Movies & TV

The best movies on Netflix in March, from Buster Scruggs to Roma

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Photography

Go for bokeh, not for broke with the best cameras under $1,000

Looking for a great camera without spending more than $1,000? From the stellar Fujifilm X-T30 to the beginner-friendly Canon EOS Rebel T7i, here are the best sub-$1,000 cameras on the market right now.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Halfbikes, VR for all your senses, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Photography

These are the best camera straps you can get your hands on

Choosing the right camera strap for your needs can be a tough decision. To help sort through the junk, we've rounded up the best camera straps on the market for you to choose from.
Photography

Fujifilm X-T30 vs. Sony A6400: Midrange mirrorless cameras compared

The Fujifilm X-T30 and Sony A6400 are two of the best cameras you can buy for under $1,000, but which should you choose? Each has an edge in certain situations which makes picking a winner difficult, but here's how they compare.
Photography

Photography news: Sony brings Eye Autofocus to critters via A.I.

In this week's photography news, the Sony a7 III and a7R III have some new capabilities, thanks to updated firmware. Lexar teases a crazy fast 1,000MB/s memory card, while Vimeo launches bulk upload possibilities.
Product Review

Equal parts tool and toy, the Lensbaby Edge 35 bucks photographic tradition

The Lensbaby Edge 35, part of the Composer Pro optic swap system, creates tilt-shift-like blur without the tilt-shift price. Made for photographers who want find tradition boring, it opens up new ways to work with blur.
Deals

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Photography

Etch-A-Snap camera puts a modern spin on one of your favorite childhood toys

Can't draw on an Etch A Sketch? Snap a photo with the Etch-A-Snap and the camera will draw out the scene for you. The weirdly cool camera designed by Martin Fitzpatrick replaces the usual LCD screen with an old-school Etch A Sketch.
Photography

The Black Eye Pro Cinema Wide G4 is a knockout lens for any smartphone

Where cheaper wide-angle accessory lenses add distortion, and costlier models don't always justify their higher prices, the Black Eye Pro Cinema Wide G4 offers a valuable balance of modest price and high quality optics.