Skip to main content

Just in time for Super Bowl Sunday, Domino’s bot now offers full-menu ordering

It may just be the easiest food around, and now, it’s also the easiest food to order. Last summer, Domino’s officially launched its Facebook Messenger chatbot that lets you order a pie with just one word: “PIZZA.” Because really, why complicate something so … uncomplicated? And now, just days before the Super Bowl (in which the national meal probably becomes pizza), Domino’s has updated its bot to allow customers to place entire order.

Named “Dom,” the bot is described as “an artificially intelligent customer whiz designed to help superfans get their No. 1 fix of cheesy food heaven.” Previously, in order to use Dom, you had to first create a Domino’s profile and establish pre-order settings on Dominos.com. But now, you can access the entirety of the menu directly from Messenger.

Recommended Videos

“Domino’s is one of the first brands to use the Messenger platform in this way, allowing pizza lovers to request a freshly handmade delivery,” the company noted last year. It’s true that Domino’s beat Pizza Hut (and other chains) to the punch, launching first in the United Kingdom before making its way across the pond.

The only drawback is that you’ll still have to pay for your pizza, wings, or whatever else you order with cash. Dom, unfortunately, doesn’t employ the payments beta Messenger rolled out last fall.

This is just the latest in the pizza chain’s continuing quest to make ordering pizza almost too easy. Earlier in 2016, Domino’s launched its Easy Order feature, which lets hungry customers buy a pizza by doing nothing more than pressing a button — either on their Apple Watch or online. And it looks like the pie purveyor is looking for more ways to integrate technology with their toppings.

“We’re delighted to allow our customers to order direct from Messenger – with 1 billion monthly active people using Messenger each month – it’s the obvious choice for Domino’s,” said Nick Dutch, head of digital at Domino’s. “We want to make ordering our freshly handmade pizza as easy as possible so we’re always on the look-out for new ways in which we can do this. Just message ‘pizza’ — or send an emoji.  It really couldn’t be easier.”

Super Bowl Sunday ranks among the busiest pizza delivery days for Domino’s in the United States, and this year, the chain hopes to sell 12 million pies. That’s five times as much as any other given Sunday. And you can become part of that statistic simply by sending a message on Messenger.

Article originally published in August 2016. Updated on 02-01-2017: Added news that you can now order off Domino’s entire menu from Dom.

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
How to deactivate your Instagram account (or delete it)
A person holding a phone with the Instagram app open on it.

Oh, social media. Sometimes it’s just too much, folks.

If you’re finding yourself in a position where shutting down your Instagram account for a period of time sounds good, the people at Meta have made it pretty simple to deactivate it. It’s also quite easy to completely delete your Instagram, although we wouldn’t recommend this latter option if you plan on returning to the platform at a later date.

Read more
Bluesky finally adds a feature many had been waiting for
A blue sky with clouds.

Bluesky has been making a lot of progress in recent months by simplifying the process to sign up while at the same time rolling out a steady stream of new features.

As part of those continuing efforts, the social media app has just announced that users can now send direct messages (DMs).

Read more
Incogni: Recover your privacy and remove personal information from the internet
Incogni remove your personal data from brokers and more

Everything you do while online is tracked digitally. Often connected to your email address or an issued IP, trackers can easily identify financial details, sensitive information like your social security number, demographics, contact details, like a phone number or address, and much more. In many ways, this information is tied to a digital profile and then collated, recorded, and shared via data brokers. There are many ways this information can be scooped up and just as many ways, this information can be shared and connected back to you and your family. The unfortunate reality is that, for most of us, we no longer have any true privacy.

The problem is exacerbated even more if you regularly use social media, share content or images online, or engage in discussions on places like Reddit or community boards. It's also scary to think about because even though we know this information is being collected, we don't necessarily know how much is available, who has it, or even what that digital profile looks like.

Read more