Skip to main content

Just in time for Super Bowl Sunday, Domino’s bot now offers full-menu ordering

Domino's delivery in line.
Keith Nelson/Digital Trends
It may just be the easiest food around, and now, it’s also the easiest food to order. Last summer, Domino’s officially launched its Facebook Messenger chatbot that lets you order a pie with just one word: “PIZZA.” Because really, why complicate something so … uncomplicated? And now, just days before the Super Bowl (in which the national meal probably becomes pizza), Domino’s has updated its bot to allow customers to place entire order.

Named “Dom,” the bot is described as “an artificially intelligent customer whiz designed to help superfans get their No. 1 fix of cheesy food heaven.” Previously, in order to use Dom, you had to first create a Domino’s profile and establish pre-order settings on Dominos.com. But now, you can access the entirety of the menu directly from Messenger.

“Domino’s is one of the first brands to use the Messenger platform in this way, allowing pizza lovers to request a freshly handmade delivery,” the company noted last year. It’s true that Domino’s beat Pizza Hut (and other chains) to the punch, launching first in the United Kingdom before making its way across the pond.

The only drawback is that you’ll still have to pay for your pizza, wings, or whatever else you order with cash. Dom, unfortunately, doesn’t employ the payments beta Messenger rolled out last fall.

This is just the latest in the pizza chain’s continuing quest to make ordering pizza almost too easy. Earlier in 2016, Domino’s launched its Easy Order feature, which lets hungry customers buy a pizza by doing nothing more than pressing a button — either on their Apple Watch or online. And it looks like the pie purveyor is looking for more ways to integrate technology with their toppings.

“We’re delighted to allow our customers to order direct from Messenger – with 1 billion monthly active people using Messenger each month – it’s the obvious choice for Domino’s,” said Nick Dutch, head of digital at Domino’s. “We want to make ordering our freshly handmade pizza as easy as possible so we’re always on the look-out for new ways in which we can do this. Just message ‘pizza’ — or send an emoji.  It really couldn’t be easier.”

Super Bowl Sunday ranks among the busiest pizza delivery days for Domino’s in the United States, and this year, the chain hopes to sell 12 million pies. That’s five times as much as any other given Sunday. And you can become part of that statistic simply by sending a message on Messenger.

Article originally published in August 2016. Updated on 02-01-2017: Added news that you can now order off Domino’s entire menu from Dom.

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
Twitter ditches legacy check marks, and it’s already confusing
A stylized composite of the Twitter logo.

Twitter has started removing the blue check marks from accounts that have not signed up to its Blue subscription service.

Before Elon Musk acquired Twitter last October in a deal worth $44 billion, verification check marks were given to high-profile accounts belonging to celebrities, politicians, sports stars, journalists, and businesses, among others.

Read more
Twitter gives blue check mark to dead folks
Twitter logo in white stacked on top of a blue stylized background with the Twitter logo repeating in shades of blue.

The continuing saga of Twitter and its blue check mark has taken a bizarre twist as it seems that a number of deal celebrities are now paying for Twitter Blue.

On the orders of new owner Elon Musk, Twitter last week started removing blue check marks from accounts that have not signed up for Twitter Blue, its premium tier.

Read more
These are the 10 most-viewed YouTube videos of all time
The red and white YouTube logo on a phone screen. The phone is on a white background.

Being popular is about the only thing the current most-viewed YouTube videos have in common with their top-performing predecessors. Even though YouTube videos like Chocolate Rain went viral during the first few years of YouTube's content, they probably wouldn't be among the kinds of videos that go viral on the platform now.

In fact, children's programming and music videos are now among the most-viewed content on YouTube. Music videos, in particular, have enjoyed great success on the streaming site and, until recently, had been the majority of the most-viewed videos in YouTube's history. Music videos still account for 40% of the top 10 most-viewed videos, however. The other 60% is content for young children. If these view counts are anything to go by, the video-sharing site could be considered a leading platform for music videos and kid-friendly content, rather than just the memeworthy viral videos the site was known for in its early days.
What is the most-viewed YouTube video of all time?
Baby Shark Dance is the most-viewed video ever on YouTube. The children's song overtook the all-Spanish version of Despacito in November 2020.
What are the top 10 most-viewed YouTube videos?

Read more