Just in time for Super Bowl Sunday, Domino’s bot now offers full-menu ordering

Keith Nelson/Digital Trends
It may just be the easiest food around, and now, it’s also the easiest food to order. Last summer, Domino’s officially launched its Facebook Messenger chatbot that lets you order a pie with just one word: “PIZZA.” Because really, why complicate something so … uncomplicated? And now, just days before the Super Bowl (in which the national meal probably becomes pizza), Domino’s has updated its bot to allow customers to place entire order.

Named “Dom,” the bot is described as “an artificially intelligent customer whiz designed to help superfans get their No. 1 fix of cheesy food heaven.” Previously, in order to use Dom, you had to first create a Domino’s profile and establish pre-order settings on Dominos.com. But now, you can access the entirety of the menu directly from Messenger.

“Domino’s is one of the first brands to use the Messenger platform in this way, allowing pizza lovers to request a freshly handmade delivery,” the company noted last year. It’s true that Domino’s beat Pizza Hut (and other chains) to the punch, launching first in the United Kingdom before making its way across the pond.

The only drawback is that you’ll still have to pay for your pizza, wings, or whatever else you order with cash. Dom, unfortunately, doesn’t employ the payments beta Messenger rolled out last fall.

This is just the latest in the pizza chain’s continuing quest to make ordering pizza almost too easy. Earlier in 2016, Domino’s launched its Easy Order feature, which lets hungry customers buy a pizza by doing nothing more than pressing a button — either on their Apple Watch or online. And it looks like the pie purveyor is looking for more ways to integrate technology with their toppings.

“We’re delighted to allow our customers to order direct from Messenger – with 1 billion monthly active people using Messenger each month – it’s the obvious choice for Domino’s,” said Nick Dutch, head of digital at Domino’s. “We want to make ordering our freshly handmade pizza as easy as possible so we’re always on the look-out for new ways in which we can do this. Just message ‘pizza’ — or send an emoji.  It really couldn’t be easier.”

Super Bowl Sunday ranks among the busiest pizza delivery days for Domino’s in the United States, and this year, the chain hopes to sell 12 million pies. That’s five times as much as any other given Sunday. And you can become part of that statistic simply by sending a message on Messenger.

Article originally published in August 2016. Updated on 02-01-2017: Added news that you can now order off Domino’s entire menu from Dom.

Deals

Free Shipping Day: Why it matters and where to shop

Free Shipping Day is here so if you haven't ordered your holiday gift yet, now is the perfect time to shop. Many retailers also have sales with this one-day offer. Order before midnight tonight, your order is guaranteed to be delivered…
Smart Home

The best air fryers deliver fried food with a fraction of the calories

What is this magical mechanism? It's an air fryer, and when used correctly, it can mimic the effects of frying while using just a little bit of oil. You still get that crispy, golden exterior and the fluffy center.
Smart Home

Uber Eats is testing a system for cheaper meal delivery

You know how Uber Pool offers cheaper trips if riders share a car? Well, Uber Eats is currently testing the same idea for meal delivery, and it could mean cheaper orders for customers.
Deals

The best air fryer deals you can still snag before Christmas

Christmas is closing in on us fast, but you still have a little bit of time left for last-minute kitchen gifts. We've searched the depths of Amazon and Walmart to bring you the best air fryer deals going on right now.
Social Media

This event topped Facebook’s biggest moments of the year — again

As the year comes to a close, Facebook is looking back on what users discussed most over the last year. For two years in a row, International Women's Day topped the list. So what else is on the list?
Social Media

This band owns Twitter, according to list of top accounts and tweets for 2018

What was the biggest buzz on Twitter in 2018? Twitter's 2018 Year in Review highlights the biggest tweets, accounts, and hashtags. The most-tweeted celebrities, movies, TV shows, athletes, politicians and more in Twitter's 2018 trends.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Home Theater

It took Tom Cruise to raise awareness of this troublesome TV setting

Tom Cruise, in an unexpected PSA tweet, asks you to turn off motion interpolation on your TV, but stops short of how to do it. Here's more on the topic, along with links to a guide on how to rid your TV of the dreaded "soap opera effect."
Computing

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Business

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.
Computing

Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.
Social Media

Walkie-talkie voice messaging finally comes to Instagram

In its latest grab from messaging apps, Instagram now lets you send walkie-talkie style voice messages. Apps such as Facebook Messenger, WhatsApp, Snapchat, and iMessage have offered the feature for some time.
Social Media

‘YouTube Rewind 2018’ is about to become its most disliked video ever

YouTube is about to achieve a record it really doesn't want — that of "most-disliked video." Yes, its annual recap of featuring popular YouTubers has gone down really badly this year.