Skip to main content

Study suggests using emojis makes you appear more friendly — even at work

Emojis have come a long way from using a colon and closing parentheses to share a smile — a recent survey suggests that emojis can help convey a sense of being friendly and approachable using a digital interface, even in a professional environment. On World Emoji Day, July 17, Adobe shared the results of the Emoji Trend Report, a survey of 1,000 emoji users in the U.S. designed to highlight the now universal digital characters.

In the study, 81% agreed that emoji users seem friendlier and more approachable. While sharing hearts and yellow smiley faces may not feel quite as professional as traditional text, the survey suggests that emojis shouldn’t be left out of the workplace either. Nearly 80% said using an emoji increased likability, while 63% said emojis even positively impacts credibility at work.

Related Videos

In keeping with using emojis to appear more friendly, the survey highlighted the tears of joy emoji as the dominate favorite, followed by the red heart and face blowing a kiss among survey respondents. Most said they use emojis to lighten the mood — at around 93% — followed closely by “showing support” at 91%.

While the report highlights the positivity centered around emojis, most of the respondents — 65% — preferred using emojis to express emotions rather than making a phone call. Those numbers were even higher among members of Generation Z at 83%.

Emoji users agreed that the emojis could help communicate across language barriers and instantly share thoughts — but could be better. Around 78% said emojis should strive for more inclusivity, a major theme among the new emojis heading to iOS and Android with symbols for disabilities including hearing aids, seeing-eye dogs, and prosthetics. 

While many emojis allow for customizing options like skin color, in the survey, 73% said they wanted more customization options related to appearance and personal identity. The newest emojis also include a handful of gender-neutral characters. 

The survey also looked at the way emojis impact businesses — according to the survey, 44% are more likely to purchase a product if it’s advertised with an emoji, while more than half are more likely to open that mass email if there’s an emoji in the subject line.

The full 2019 Emoji Trend report is available online from Adobe.

Editors' Recommendations

To celebrate World Emoji Day, Apple debuts over 70 new emojis coming to iOS 12

In honor of "World Emoji Day," Apple unveiled more than 70 new Apple emojis to use later this year. From different hairstyles to exotic animals, the company shared a first look at what we can expect to see on our keyboards very soon.

While Apple only teased a few designs, the latest additions are based on Unicode Version 11.0 -- which includes more than 150 new emojis. This year's library of images include even more ways for users to express themselves through messaging -- with more emotions and personalization.

Read more
Emojis could change the way you use maps on your phone
wyd emoji map app feat

WYD - See your world in emojis

Getting a map out of the glovebox is a nearly ancient practice -- but for one new iOS map app, so is typing an address in with a keyboard. WYD, short for "what you doing," jumbles a medley of social media features all onto a single map designed to help find that next place to explore. But the most surprising part? It uses emoji, rather than a text keyboard, to search for nearby things to do.

Read more
Take a sneak peek at Apple’s upcoming emojis on World Emoji Day

Last month, the Unicode Consortium unveiled the latest version of the Unicode text standard, Unicode 10. The release contains a new set of emojis, though hardware and software companies will have to update their devices to add them. To celebrate World Emoji Day, Apple has provided a sneak peek at its rendition of some of the emojis that are expected to arrive on its products with the iOS 11 update.

Apple shared the emojis via a post on its Newsroom blog. The new entries include a zombie, a woman with a headscarf, a T. rex, a zebra, and even an emoji vomiting. In total, there are 12 shown in the preview -- just a fraction of the 56 new emojis included in Unicode 10.

Read more