The social network is getting chummy with several big publishers — apparently an effort to grab a cut of the profits from markets and services beyond its bread-and-butter social content. The company has launched its own Groups, Home, and Messenger apps in recent months, and we reported that it wants to make your phone calls as well. Now it seems Facebook is interested in hosting other sites’ content as well.
The goal isn’t to keep users from leaving Facebook to read content on other sites, but rather to speed up load times, particularly on mobile devices. Facebook says that the average load time for a news article on an outside site is eight seconds. Hosting that same content on
This could be a boon for Facebook users, but many publishers are concerned.
While it may or may not benefit publishers financially — Facebook hasn’t explained much of how the deal would work in this regard — there is something in the deal for them: exposure on
The Times and Facebook are apparently getting closer to reaching a deal, but other companies are less than thrilled, with some individual employees suggesting that publications band together and negotiate for the industry as a whole.
If this deal does move forward, it remains to be seen how or if publishers will benefit. But there is one clear beneficiary here: Facebook.
- Need to weigh yourself? ‘Empathic technology’ may soon let you do it on a rug
- What is Libra? Here’s what you need to know about Facebook’s new cryptocurrency
- You will never need to charge a smartwatch again, if new EU project succeeds