The goal isn’t to keep users from leaving Facebook to read content on other sites, but rather to speed up load times, particularly on mobile devices. Facebook says that the average load time for a news article on an outside site is eight seconds. Hosting that same content on
This could be a boon for Facebook users, but many publishers are concerned.
While it may or may not benefit publishers financially — Facebook hasn’t explained much of how the deal would work in this regard — there is something in the deal for them: exposure on
The Times and Facebook are apparently getting closer to reaching a deal, but other companies are less than thrilled, with some individual employees suggesting that publications band together and negotiate for the industry as a whole.
If this deal does move forward, it remains to be seen how or if publishers will benefit. But there is one clear beneficiary here: Facebook.
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