Facebook testing digital stores within site as part of e-commerce push

facebook testing digital stores within site as part of e commerce push online
Facebook
Facebook has been fiddling about with a number of e-commerce initiatives over the years, though it appears it’s on the verge of rolling out some significant changes to take its efforts to the next level. The latest news is that the social networking giant has started offering businesses the chance to build “mini e-commerce sites” within Facebook pages, according to a BuzzFeed report.

Emma Rodgers, Facebook’s product marketing manager, told BuzzFeed the upcoming feature, which is being tested with select businesses, will give merchants the opportunity “to showcase their products directly on the page” and allow users to purchase them there and then via ‘buy’ buttons.

The new feature should keep users on Facebook for longer, eliminating the need to exit the site in order to purchase a product they’ve seen on its pages. This works for Facebook in a number of ways – it’d be able to take a cut of purchases made via its site, while keeping users on Facebook for longer periods of time would obviously please advertisers.

With the e-commerce market forecast to be worth around $350 billion this year – nearly six times the prediction for the digital ad market – Facebook will be keen to build out its online commerce offering sooner rather than later.

Facebook’s growing interest in e-commerce mirrors that of other major social media players – among them Twitter and Pinterest – that are rushing to launch relevant tools and features. And Google, which pulls in most of its cash from ads, is also moving into the space, today launching a buy button on its shopping pages.

Facebook’s e-commerce efforts don’t stop with its main social networking site, either. Messenger, Facebook’s messaging app that’s overseen by former PayPal president David Marcus, recently rolled out a money-transfer feature, while a report this week suggested the app could be about to introduce a delivery concierge service along the lines of apps such as Magic and Operator.

Home Theater

The B-Sharp turntable proves high-end audio can become a family heirloom

European Audio Team's B-Sharp turntable offers high-end buyers gorgeous sound and an astonishing build quality, making it a fantastic choice for those who are looking for a lifelong addition to their audio arsenal.
Smart Home

Is Amazon tweaking its search algorithms with a new A.I.-driven shopping site?

Amazon is testing a new shopping site, Amazon Scout, which combines a visual aesthetic with customers' ability to like and dislike products, collecting more data on users' habits and preferences.
Gaming

YouTube has a new destination for gamers as it plans to shutter gaming app

YouTube is shuttering its gaming app early next year and turning its attention to developing a brand-new gaming destination on its main site. The app launched in 2015 as part of efforts to take on video-gaming platform Twitch.
Smart Home

Brew it fast, hot, and flavorful with our favorite coffee makers

Whether you're looking for a simple coffee maker to get you through the morning or a high-end brewer that will impress your taste buds and your friends, you'll find some of the best coffee makers around on this list.
Social Media

Looking to officially rid your inbox of Facebook messages? Here's how

Deleting messages from Facebook Messenger is almost as easy as scrolling through your News Feed. Here, we show you how to delete an entire conversation or a single message, both of which take seconds.
Web

10 viral video celebrities from the past and where they are now

Ever wonder what happened to William Hung after his less-than-stellar American Idol audition? We take a look at 10 of the most popular viral video celebrities and see what they are up to today.
Social Media

As Twitter and Facebook growth slows, Pinterest hits 250 million users

Pinterest is now home to 250 million active users, despite a pattern of slowed growth and even reduced numbers among the latest reports from other networks. Pinterest also now boasts more than 175 billion pins.
Social Media

Facebook expands fact-checking net to try to catch doctored photos and videos

Facebook is now fact-checking images and video along with articles, using third-party organizations. New A.I. helps flag potential fakes for human review, but user flags and comments still help recognize what content might not be accurate.
Social Media

New to Snapchat? Follow our guide and go from newbie to pro

Whether you're a Snapchat addict or a newbie, our detailed Snapchat guide will help you become a pro in no time. Find out how to get started, spice up your snaps, chat, send money, and carry out a host of other useful actions.
Social Media

How to run a free background check

There are plenty of legitimate reasons for carrying out a background check, and not all of them are creepy. Here are several methods that allow you to run a thorough background check on someone online, whether you need to vet a potential…
Social Media

Twitter makes it easier to find and watch live broadcasts

Twitter is making further efforts to promote livestreams and broadcasts on its service. Rolling out globally, live video broadcasts from accounts that you follow will now appear at the top of your timeline.
Photography

Instagram’s shopping stickers for businesses see wide rollout

As the Stories format continues to grow, Instagram is allowing users to shop the items inside a Stories photo or video. Instagram recently expanded stickers that let people shop inside a Story by tapping on the sticker.
Social Media

Facebook is paying cash rewards if you find vulnerabilities in third-party apps

As part of efforts to put the Cambridge Analytica scandal and related issues behind it, Facebook said this week it's expanding its bug bounty program to include third-party apps and websites that could potentially misuse its data.
Social Media

A lot less clutter! Twitter relaunches purely chronological timeline

If you still miss the reverse-chronological timeline that Twitter ditched two years ago and you're fed up with all of the extra algorithmic tweets appearing in your feed, there's now a way to return it to how it used to be.