Favery, a virtual pinboard to help ‘friend-source’ feedback for your important purchases


Say what you will about the Pinterestification of the Internet, one thing these virtual pinboard platforms offer is an engaged, interactive community. There have been dozens of Pinterest clones that have popped up, targeting niche demographics like men or fashionitsas. But Favery’s founder and CEO Anne Nichols believes she’s taking sharing a step further. With Favery, which officially launches out of beta today, users can receive feedback from the community as well as friends to help with making decisions for “life’s important events.” If you’re shopping for a new baby, trying to decide what wedding dress to get, or need some input on Christmas presents, Favery might be able to help.

Of course it can’t be ignored that Favery’s design mimics the virtual pinboard style that Pinterest made so popular. If you’ve been a long-time Pinterest user, navigating Favery should be a breeze. Creating new pinboards, browsing the news feed of content, and checking your friend’s boards are all features that function like you’d imagine they would. Favery even offers a bookmark button that you can add to your browser. But Nichols explains there are unique features that differentiate the site from other pinboard clones — the most distinctive of them being Favery’s voting mechanism.

favery pinboard create a vote

For example, if you’re wondering what type of gift you’d like to purchase for your friend’s baby shower, you can choose to compare up to nine relevant pinned images from your pinboard that your friends can vote on. The process is simple: You type in a question you’d like to ask your friends, select the nine images, and invite your connections via email or Facebook, or ask other Favery users to weigh in on on your decision.

Nichols says that in its early beta stages, design professionals and small businesses like fashion startups have taken advantage of the voting feature. It has been a beneficial tool for interior and fashion designers, as well as other vendors to share ideas with their clients or fans to get some direct feedback — after all, consumer opinions are incredibly valuable. An additional feature to Favery is that it enables users to select the privacy settings for each pinboard. So for users who intend to use Favery with clients, they can restrict the visibility of the boards to specific individuals.

Given the fact that Pinterest had some problems with copyright issues, we had to ask Nichols how Favery would avoid being trapped by the legal gray surrounding the hosting of third-party user uploaded content. If you’re publishing images taken from the Web, legally you do not have the right to republish someone else’s content without consent. And today it’s a “publish first and ask questions later” approach that most sites are following. But Nichols explained to us that their terms are explicitly outlined for laymen and easy to understand: If a company or user would like their content taken down, they “can send an email or contact Favery by phone,” Nichols says. As with the rest of the Internet, Favery knows it’s easier to ask for forgiveness than permission, and this means the team will have to be proactive about respecting artists’ request to pull content.

There’s concern that the virtual pinboard phenomenon has peaked and Pinterest’s active users are gradually moving on, but the female users have been known to be responsible for keeping Pinterest and its variants thriving. While Favery is looking to attract many of the same users (and design-oriented businesses), Nichols feels optimistic about the future of these platforms. “Visual bulletin boards are in important part of a larger, exciting trend that is just getting started,” she tells us. “[Favery] is about social curation, friend-sourcing, the ability to capture and share your favorite things, and get feedback and advice from people whose input you love and trust.”

Social Media

Facebook, Instagram, and WhatsApp went down worldwide for 2 hours this morning

Chaos erupted on the internet this morning, as Facebook, Instagram, and Whatsapp all went down from 6:30 a.m. to approximately 9 a.m. Thousands of users were unable to access the sites or send or receive Whatsapp messages.

These are the best action cameras money can buy, from GoPro to Garmin and more

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.
Home Theater

The best MP3 players of 2019 cram tons of music into a small package

Want to go for a run, but your phone is weighing you down? Don't sweat it. Can't fit your whole music library on your smartphone? No worries. Check out our list of the best MP3 players, and find one that works for you.
Smart Home

These are the 13 best games to play on your new Google Home

Google Home is a handy device, but did you know you can play games with it? There are a ton to play, and we tested them all. Here are some of favorites that you can play on your Google Home device.
Home Theater

Banish the buffer screen with these tips for silky smooth streaming video

If you’ve been having troubles with streaming Internet videos from Netflix and other services in HD, the problem may be your network. Here’s how to make sure your streaming video experience goes smoothly.
Social Media

How to download Instagram Stories on iOS, Android, and desktop

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.

Skype screen sharing for mobile will let you share your swipes on dating apps

Skype is prepping the launch of screen sharing for mobile so you can share your swipes on dating apps, shop with buddies, or, perhaps, show a PowerPoint presentation to coworkers. It's in beta just now, but anyone can try it.
Social Media

Facebook toys with mixing Stories and News Feed into one swipeable carousel

Facebook's News Feed could look a lot like Stories if a prototype the social media giant is working on rolls out to users. The design change mixes Stories and News Feed posts into a full-screen slideshow that users swipe left to navigate.
Social Media

No more moon showers as Facebook Messenger’s dark mode gets official rollout

Facebook Messenger launched a dark mode last month, but to activate it you had to message the crescent moon to someone. Now it's been rolled out officially, and it can be accessed in a far more sensible way — via settings.

Twitter has revealed a launch date for its handy hide replies features

Twitter has revealed a launch date for a feature that lets users hide replies to their tweets. The hope is that it will help the original poster filter out offensive or irrelevant content from conversation threads.
Smart Home

Oh, Zuck, no! Facebook rumored to be creating a voice assistant to rival Alexa

Facebook hasn't been a big player in the smart speaker market, but that may be changing: The social media giant is reportedly working on a digital assistant to compete against Alexa and others.
Social Media

Facebook says it unintentionally uploaded email contacts of 1.5 million users

Facebook says that over the last two years it unintentionally uploaded the email contacts of 1.5 million users as they signed up to the social networking service. The process has ended and the email addresses are being deleted.
Digital Trends Live

Digital Trends Live: Facebook data security, Ubisoft helps Notre Dame, and more

Join DT Live as we discuss Facebook security issues, Ubisoft's plan to help rebuild Notre Dame, and more. We are also joined by Emily Teteut of Snap the Gap, Jennifer Sendrow of New York Public Radio, and DJ and producer Zeke Thomas.

After controversial video, China bans ‘Leica’ on social media

A video that referenced Tiananmen Square got the name of the camera company Leica banned from the social media platform Weibo. Leica says the video wasn't an officially sanctioned promotion.