How to get the most out of Pinterest for your small business

pinterest

Remember that guy who created the perfect wedding for his wife using her Pinterest? No. Well remember that time you got a bunch of new customers using Pinterest? You should. It’s happening, this internet giant is making the jump from time-waster to marketing tool with the rest of it’s social media friends, and it is time for all small business owners to get on board. 

Now before you completely write the rest of this article off saying, “But Pinterest is for pictures of wedding cake and dogs,” you’re right. But that doesn’t mean it can’t be used to bump up your business as well. It is okay to use Facebook and Twitter, why not just use the same log in and password on a different site? Just take a gander at these interesting uses for Pinterest and think about how they could make any business more awesome. 

1. Make boards about things customers wouldn’t think about

better beer pinterest

Most companies post photos of their product or services, but it is way more fun to think out of the box, or boards … I’m not sorry. Follow the lead of Deschutes Brewery in Oregon. Their page has boards for recipes using beer, lists of events they are putting on and even how to reuse old bottles around the house. This is a fun way to extend your brand and make your company even more useful and accessible. Deschutes even has a board for beer news so people can learn more about their product. Become the go-to for information on your product while also producing some really interesting content. Pinterest is hip and educational. 

2. Contests

pinterest contest

It is hard to go wrong when feeding into people’s basic human need to be better than someone else. Randomly choose a “follower of the week” and put that person on your page for the whole week, or even offer up a weekly prize. People will want to get in on the action once they hear about the $25 gift card. There are many ways to do this, so make it your own. 

3. Add a pin it button to your website

pin it button

This is the easiest way to use Pinterest in a business. The Pinterest button works just like a Facebook or Twitter button. Allow people to share things they think are cool from your website and your name will get out there. Social Media is all about being lazy convenience, so adding a button is a quick and efficient way to get people involved in what you’re doing. It’s free, it’s easy, and you can set it up for your site by following the instructions here. The people that pin things from your site will most likely follow you as well. It is just the right thing to do. 

4. Bundle your social media

Nothing goes better with social media than other social media. If you don’t have your Twitter connected to your Facebook and vice versa, you’re doing it wrong. Cross promote everything on everything and people will follow. Why do you think they’re called followers? 

5.  Coupons

Pinterest coupon

People love coupons and they will print them and cut them out for stuff they don’t even need. It is a proven fact that even if they won’t use the item the coupon is for, people will consider buying it just for the discount. I’m not going to back up that claim, but it’s true. Posting coupons is a great way to get people picking up what you’re laying down, so to speak. Just make them super easy to print, and don’t put in any crazy expiration dates or small print. These are tips to help your business not make everyone hate you. There is a fine line between being reasonable and just being mean with coupons. Don’t cross it. 

6. Actually use it

Surprise, you actually have to update a Pinterest account. People have short attention spans and will only look at the same five pins so many times. Update regularly. If you neglect it you will lose pinners and respect in the world of Pinterest. Pinterest is probably the easiest social media platform. Just put up things that are cool to look at and you are golden. Don’t pin just for the sake of pinning, make it something cool that people will appreciate. 

What do you think about our guides to using Pinterest to promote your small business? Got a tip we missed? Let us know in the comments.

Social Media

This event topped Facebook’s biggest moments of the year — again

As the year comes to a close, Facebook is looking back on what users discussed most over the last year. For two years in a row, International Women's Day topped the list. So what else is on the list?
Gaming

The DualShock 4 is one of the best controllers ever, and you can use it with a PC

Sony's new DualShock 4 controller has become a fan favorite, and some people want to use it with a PC. Here's how to connect your DualShock 4 and start using it, either with an official adapter, or unofficial software.
Computing

Secure your Excel documents with a password by following these quick steps

Excel documents are used by people and businesses all over the world. Given how often they contain sensitive information, it makes sense to keep them from the wrong eyes. Thankfully, it's easy to secure them with a password.
Deals

You don't want to sleep on these red-hot bedding deals

We've rounded up some of the best discounts and sales happening right now, so you can buy yourself (or your loved ones) new bedding without breaking your budget. Trust us when we say these are deals worth losing sleep over.
Computing

Here's our guide to how to charge your laptop using a USB-C cable

Charging via USB-C is a great way to power up your laptop. It only takes one cable and you can use the same one for data as well as power -- perfect for new devices with limited port options.
Social Media

This band owns Twitter, according to list of top accounts and tweets for 2018

What was the biggest buzz on Twitter in 2018? Twitter's 2018 Year in Review highlights the biggest tweets, accounts, and hashtags. The most-tweeted celebrities, movies, TV shows, athletes, politicians and more in Twitter's 2018 trends.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Home Theater

It took Tom Cruise to raise awareness of this troublesome TV setting

Tom Cruise, in an unexpected PSA tweet, asks you to turn off motion interpolation on your TV, but stops short of how to do it. Here's more on the topic, along with links to a guide on how to rid your TV of the dreaded "soap opera effect."
Computing

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Business

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.
Computing

Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.
Social Media

Walkie-talkie voice messaging finally comes to Instagram

In its latest grab from messaging apps, Instagram now lets you send walkie-talkie style voice messages. Apps such as Facebook Messenger, WhatsApp, Snapchat, and iMessage have offered the feature for some time.
Social Media

‘YouTube Rewind 2018’ is about to become its most disliked video ever

YouTube is about to achieve a record it really doesn't want — that of "most-disliked video." Yes, its annual recap of featuring popular YouTubers has gone down really badly this year.