Skip to main content
  1. Home
  2. Social Media
  3. News

Instagram to soon let creators make NFTs and sell them to fans

Anita George
By

Non-fungible tokens (NFTs) on your favorite social media platforms are apparently here to stay. At least that seems to be the case for one Meta-owned platform.

On Wednesday, as part of its Creator Week event, Meta announced that Instagram will soon let creators make and sell their own NFTs on the app itself. The new ability was described as another way for fans to support their favorite creators.

Related Videos
A series of four mobile screenshots showing the selling of NFTs on Instagram.
Meta/Instagram

Essentially, the new ability is expected to be an “end-to-end toolkit” that allows creators to create, showcase, and sell their own NFTs on Instagram. Once created, fans would then be able to purchase these NFTs directly in the app.

Related

The ability to make and sell what Meta refers to as “digital collectibles” on Instagram, is not widely available yet. According to the announcement, it is still in testing “with a small group of creators in the U.S. first” with the aim to expand to other countries soon.

Meta also announced a number of other new, creator-focused features for Instagram and Facebook, including:

  • Subscriptions will be expanded to “all eligible creators in the U.S.” This means that fans will be able to purchase subscriptions to exclusive content (and other perks) from their favorite creators.
  • Creators will have an additional way to earn money on Instagram Reels: Instagram is currently testing the ability to let followers send creators gifts on Reels “by purchasing Stars within Instagram.”
  • Meta is also launching a “Professional Mode” profile setting that lets Facebook users become creators (and have access to creator tools and monetization) via their personal Facebook profile.

These features are the latest in Instagram’s attempts to court creators back to its platform as it rallies against the wild popularity of TikTok.

Editors' Recommendations

Topics
Thanks to Tapbots’ Ivory app, I’m finally ready to ditch Twitter for good
Profile displayed in Ivory app

Ever since Elon Musk took ownership of Twitter, it’s been one chaotic new thing after another. You literally cannot go a day (or a few days or even a week) without some stupid new change to the site — whether it’s about checkmarks for verified or Twitter Blue subscriber accounts, how links to other social networks are banned and then reversed, view counts on Tweets, or something else. I can’t keep up with every little thing that has happened since the beginning of November, and it feels like the spotlight is always on the toxicity of the site in general.

New Twitter alternatives have been popping up recently, but it seems that the most popular one continues to be Mastodon. I originally made a Mastodon account back in 2018 when it first launched, but it never clicked with me back then, and I eventually went back to Twitter. With the Musk mess, I tried going back to Mastodon, but again, it didn’t really click with me — until Tweetbot developer, Tapbots, revealed its next project: Ivory.
The significance of Tapbots and Tweetbot

Read more
What is Reddit?
A person using Reddit on a Macbook.

If you spend a lot of time online, chances are you’ve heard of Reddit. The site once billed itself as the “front page of the internet,” and that’s not an empty boast. As of November 2022, Reddit is the fourth most visited site in the U.S., according to Semrush, and the sixth most visited worldwide. So, what exactly is Reddit? Essentially, it’s a massive collection of forums where people can share news and content or comment on other people’s posts. Here's everything you need to know.
Further reading

Best subreddits
Most popular YouTube videos

Read more
Many Twitter accounts could soon lose blue checkmarks
Twitter Blue menu option on a white screen background which is on a black background.

If your Twitter profile page currently displays a blue checkmark and you’re not planning to subscribe to Twitter Blue, expect to lose the mark before too long.

Twitter’s new owner, Elon Musk, said on Monday that “all legacy blue checks” will be removed “in a few months,” adding that the way they were given out was “corrupt and nonsensical.”

Read more