LinkedIn has published its first-ever ranking of the companies that its users want to work for the most. The Top Attractors list (as it is known) saw the professional social network scour the career data of its 433 million members to classify which employers are the most popular.
In the U.S., tech firms dominate the results, with all ten companies arguably operating within the tech sector. The number one employer on the list is Google, whose status as the most profitable company in the world likely helped its standing amongst LinkedIn’s enterprising users.
The social network also pointed to the perks offered by the tech giant as a major reason why so many candidates are drawn to it. “[Google] lavishes its 60,000 workers with … A-list speakers, on-site massages — even benefits after death, as HR chief Laszlo Bock shared,” states LinkedIn. “The company obsesses about employee happiness, rigorously studying how to build the perfect team.”
Runner-up on the list is cloud-computing company Salesforce, which according to LinkedIn has put “mindfulness zones” and meditation rooms on every floor of its new tower in San Francisco. Facebook, Apple, and Amazon make up the rest of the top five.
LinkedIn’s parent company Microsoft also made it onto the top 10, coming in at number seven — although LinkedIn didn’t include itself on the rankings. “This list was finalized before Microsoft said it would acquire LinkedIn in a $26 billion deal,” the company adds as a disclaimer to make sure there are no accusations concerning bias.
The other entrants in the top 10 are Uber (at number six), Tesla (which is viewed as the most tech-driven automotive company) at eight, Twitter (at number nine), and Airbnb in tenth position. You can view the entire U.S. top 40 here, along with regional lists from the U.K., Australia, Brazil, France, India, and a global list for good measure.
“Tech comprises less than 10 percent of the American GDP, but every single one of the top 10 companies on the Top Attractors list is in the tech space,” states LinkedIn columnist Suzy Welch. “Looking at all 40 companies on the U.S. list, tech is 45 percent of the total.”
LinkedIn states that its ranking methodology took into account the number of applications and views of the companies’ job postings on its platform, engagement between non-employees and a company’s workforce, and employee retainment metrics.
