The report shows that, in those three months, around 2 million users in the U.S. left the platform, while Twitter gained around a million international users. Considering active monthly users, the platform stayed stagnant at 328 million users.
While monthly numbers didn’t change from the first part of the year, compared to last year, Twitter has more people using the platform every day, with around a 12 percent growth over the same time in 2016.
Twitter fans shouldn’t worry too much about the lack of growth, however — while the total users stayed the same, financially, the company reported growth compared to the first part of the year. The platform went above and beyond Wall Street’s predictions with a revenue totaling $574 million.
Vine’s shutdown has many investors concerned with the financial future of the company, but the latest reports suggest Twitter is not staying stagnant on income. To add another potential revenue option, the platform is now testing an option to automatically boost Tweets for $99 a month. The idea is to take the time out of promoting individual tweets, since individual tweets are automatically boosted, and participants will see the results in a bi-weekly analytical report.
Twitter is testing a $99 per mth ad subscription that auto-amplifies all your tweets and your profile pic.twitter.com/rIgJ3vW1hF
— Matt Navarra ⭐️ (@MattNavarra) July 28, 2017
Twitter is only testing the feature for now, however, so it is unclear if the automatic ad subscription will roll out to all users or not. The beta test of the feature is only available to users by invitation, according to a tweet by one user.
Editors' Recommendations
- As Twitter cleans up spam, monthly users drop, but daily engagement increases
- Twitter’s Happening Now, Explore are about to get more personal
- Twitter’s new guideline seek to curb abusive comments on Periscope
- Growth slows during Facebook’s ‘critical year,’ still reaches 2.5 billion
- Pilot program makes driving a BMW as easy as choosing a Netflix movie
