What does the Yahoo-Tumblr deal have in common with weird foodie fan art?

Screen Shot 2013-05-20 at 1.04.49 PM

Yahoo’s $1.1 billion dollar acquisition of Tumblr is a big business deal that will have many ramifications, but one of the first was the entrance of the word “Yumblr” into our collective consciousness. The people love a good name mash-up (hence the preponderance of celebrity couple nicknames and the existence of the word “chillax”) and to be fair, “Yumblr” is faster to say than “the Yahoo-Tumblr deal.”

But unfortunately, the fact that the word “Yumblr” is being associated with this buyout means the original use of the term is fading away. And what was the original use? Well, it’s another play off Tumblr: In 2012, foodie animators started tagging posts with “Yumblr.”Screen Shot 2013-05-20 at 12.30.16 PM

The Daily Dot unearthed this fantastical community, which centered around creating animated characters based off their favorite foods. An artist called windycarnage may have pioneered the term – a blog post by another user says “my friend Windy started up something called Yumblr.” And windycarnage created an extensive series of these brightly colored, anime-esque characters, and inspired other Tumblr users to do the same. Pretty soon, there were lots of Yumblr characters popping up, with names like Constable Curry, the Macaroon Knight Apprentice, the Pumpkin Spice Knight, the Sweet Potato Alchemist, and Prince Sour Cherry.

Not all of the animations are sickly-sweet; one of the most popular entries by a user named drunkenfist shows a  borderline-creepy entry called “the pastarnisher” that looks like the Grim Reaper with spaghetti for hair.

He is described as “spaghetti shamanghetti that lives in the hostile lands of yumblrland,” and I don’t know exactly what that means but it sounds a lot more badass than a corporate buyout, and it’s too bad that this quirky little moment in Screen Shot 2013-05-20 at 1.09.31 PMTumblr animation fandom is so overshadowed by the Yahoo bid.

And while the strange subcultural moment occurred mainly in March 2012, a Google Trends search shows that people have been using the term “Yumblr” since 2011.  And if you scour Tumblr for older “Yumblr” tags, you see that people have been asking whether there’s a Tumblr for food called “Yumblr” for years. In fact, tagging pictures of food with the word “Yumblr” has been a thing for awhile.

Thus, the term Yumblr will go to its grave being associated with the acquisition instead of this quirky community, but we’re all the better for discovery it in the process. 

 [Yumblr illustration by windycarnage]

Gaming

Annual game releases are boring. Try a quirky indie game for the PS4 instead

While big budget games rely on practical innovation, indie games dive head first into new, unexplored territories. If the quirky and unusual appeal to you, take a look at our list of the best indie games on PS4.
Gaming

Best family-friendly games both parents and kids love

There are a wealth of great games out there that both parents and kids can enjoy together. We compiled a list of 30 games across all genres that are sure to make family game night a great time.
Movies & TV

The best movies on Netflix in September 2018, from 'Spotlight’ to ‘Black Panther’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, subdued humor, or anything in between.
Movies & TV

September brings 'The Dragon Prince,' an animated war series, to Netflix

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Social Media

Looking to officially rid your inbox of Facebook messages? Here's how

Deleting messages from Facebook Messenger is almost as easy as scrolling through your News Feed. Here, we show you how to delete an entire conversation or a single message, both of which take seconds.
Web

10 viral video celebrities from the past and where they are now

Ever wonder what happened to William Hung after his less-than-stellar American Idol audition? We take a look at 10 of the most popular viral video celebrities and see what they are up to today.
Social Media

As Twitter and Facebook growth slows, Pinterest hits 250 million users

Pinterest is now home to 250 million active users, despite a pattern of slowed growth and even reduced numbers among the latest reports from other networks. Pinterest also now boasts more than 175 billion pins.
Social Media

Facebook expands fact-checking net to try to catch doctored photos and videos

Facebook is now fact-checking images and video along with articles, using third-party organizations. New A.I. helps flag potential fakes for human review, but user flags and comments still help recognize what content might not be accurate.
Social Media

New to Snapchat? Follow our guide and go from newbie to pro

Whether you're a Snapchat addict or a newbie, our detailed Snapchat guide will help you become a pro in no time. Find out how to get started, spice up your snaps, chat, send money, and carry out a host of other useful actions.
Social Media

How to run a free background check

There are plenty of legitimate reasons for carrying out a background check, and not all of them are creepy. Here are several methods that allow you to run a thorough background check on someone online, whether you need to vet a potential…
Social Media

Twitter makes it easier to find and watch live broadcasts

Twitter is making further efforts to promote livestreams and broadcasts on its service. Rolling out globally, live video broadcasts from accounts that you follow will now appear at the top of your timeline.
Photography

Instagram’s shopping stickers for businesses see wide rollout

As the Stories format continues to grow, Instagram is allowing users to shop the items inside a Stories photo or video. Instagram recently expanded stickers that let people shop inside a Story by tapping on the sticker.
Social Media

Facebook is paying cash rewards if you find vulnerabilities in third-party apps

As part of efforts to put the Cambridge Analytica scandal and related issues behind it, Facebook said this week it's expanding its bug bounty program to include third-party apps and websites that could potentially misuse its data.
Social Media

A lot less clutter! Twitter relaunches purely chronological timeline

If you still miss the reverse-chronological timeline that Twitter ditched two years ago and you're fed up with all of the extra algorithmic tweets appearing in your feed, there's now a way to return it to how it used to be.