Samsung enters entertainment industry with VR movie studio

Samsung Gear VR
Jessica Lee Star/Digital Trends
Samsung has done much to challenges our perception of the company. From a mobile perspective, it created its own operating system, Tizen, and two years ago it announced that it was joining forces with Oculus VR to create a mobile virtual reality headset. Back then, VR had hardly reached today’s level of hype and mainstream media coverage for the emerging technology. But we now know that headset as Gear VR, the first mainstream virtual reality headset for the mobile market. Following this discourse from mobile tech into VR, Samsung has entered the entertainment industry by opening its very own VR movie studio in New York.

The announcement was made at the Sundance Movie Festival in Park City, Utah, but the conglomerate has yet to disclose details regarding its newly formed studio. What we do know comes from Marc Mathieu, chief marketing officer of Samsung USA, who said that the studio would be put in an preexisting Samsung office. It will share the space with a marketing team; one that might get quick and easy access to the events in the studio. Samsung also announced a year-long partnership with the Sundance Institute, the organization responsible for the festival’s arrangement.

The Sundance festival is a smorgasbord of virtual reality projects dealing with various subjects, such as a controversial shifting of perspectives in a date rape scenario and a soothing drift through the skies of San Francisco as a bird. There’s also a short sci-fi film from Oculus VR’s own movie studio that puts you in a dense forest with a gigantic robot. Gaming isn’t the only area where VR is anticipated to make a dent, as both new films and experiences are in the works. Samsung is thoroughly exploring the virtual space, making sure they cover as much ground as possible.

With rumors circulating that even Apple is looking into the technology, and an ongoing recruitment to back those rumors up, it could be that Samsung is trying to get the upper hand in the emerging market before its mobile rival manages to get a foot in the door.

Mobile

From the road to your wrist, see how Android has evolved over the past 10 years

Android started out as just a mobile operating system, but 10 years in it's pretty much everywhere. Check out our round-up of all the different Android variations that have cropped up so far, and what might be coming in the future.
Home Theater

The best Dolby Atmos movies for your home theater sound as good as they look

If you've got your hands on some sweet Dolby Atmos gear, the next step is to find films that take advantage of it. These are our picks in every genre for the best Dolby Atmos movies currently available on Blu-ray and streaming services.
News

Listen up! White noise device may make VR motion sickness a thing of the past

A simple device that sends white noise vibrations to the inner ear could be all it takes to fix the long-running problem of nausea in virtual reality. The developers are now seeking FDA approval.
Computing

Hololens 2 could give the Always Connected PC a new, ‘aggressive’ form

Microsoft is said to be leaning on Qualcomm to power its Hololens 2 headset. Instead of Intel CPUs, the next Hololens could use a Snapdragon 850 processor, allowing it to benefit from the always-connected features.
Gaming

The Epic Games store is already luring indie studios away from Steam

The Epic Games Store is less than a week old, but it's already making waves among indie studios. Multiple studios have announced that their games will be timed exclusives on the Epic Games Store, with one studio forgoing Steam completely.
Computing

Oculus VR could upgrade the Rift with a new display in 2019

Oculus could be set to release a new version of its Rift headset in 2019, but it will be more of a modest upgrade than a true sequel. The Rift S, as its purportedly called, will have a new display, and inside-out tracking.
Mobile

Google awarded patent for using eye tracking to detect expressions in VR

Google was awarded a patent that involves using eye tracking to infer facial expressions using machine learning in virtual reality. The tech could help make virtual reality a whole lot more immersive than it already is.
Gaming

Immerse yourself in a new universe with these incredible PSVR games

The PSVR has surpassed expectations and along with it comes an incredible catalog of games. There's plenty of amazing experiences to be had so we've put together a list of the best PSVR games available today.
Virtual Reality

Prototype Valve VR headset leaked: HTC Vive challenger confirmed?

Leaked images revealed that a Valve VR headset is in development, even amid Valve's partnership with HTC for the HTC Vive. Sources confirmed the device, which may be bundled with a Half-Life VR game.
Virtual Reality

Is the Vive Pro better than the original Vive? Our answer might surprise you

HTC Vive vs. Vive Pro, which comes out on top? That's the subject of our latest comparison, which looks at everything from tracking solutions, to controllers, and the brand new headset that could set a new standard for VR.
Gaming

The best HTC Vive games available today

So you’re considering an HTC Vive, but don't know which games to get? Our list of 25 of the best HTC Vive games will help you out, whether you're into rhythm-based gaming, interstellar dogfights, or something else entirely.
Computing

A Google patent shows a way to make VR even more immersive

Virtual reality can be a really immersive experience, but it does sometimes it does have boundaries. Google has addressed this problem by patenting shoes with a flexible region on the bottom.
Virtual Reality

Think virtual reality is just for games? These awesome apps will change your mind

Virtual reality isn't all about gaming. Swim with turtles, paint in 3D, and immerse yourself in some unique experiences the platform has to offer with our curated list of the best VR apps.
Gaming

Dive head first into the best experiences available now on the Oculus Rift

The Oculus Rift brought back virtual reality and put a modern twist to it. Grab your Touch Controllers, put on your VR headset, and jump into the fun with some of the best Oculus Rift games available now.