Apple Watch sales aren’t doing so hot — but CEO Tim Cook’s not worried

CEO Tim Cook optimistic about Apple Watch despite reported decline in sales

Apple Watch Series 2
Julian Chokkattu/Digital Trends
The Apple Watch may be the most successful smartwatch ever, but according to a recent report, even it may not be enough to captivate the hearts of consumers. While the Apple Watch continued to be the best-selling smartwatch, sales are predicted to be down 71 percent in the third quarter of 2016 compared to the same period in 2015, according to market research firm International Data Corporation. In raw numbers, Apple Watch sales sit at 1.1 million for the quarter.

The reason for the decline may be that the wearable market seems to continue to be dominated by cheaper fitness trackers from the likes of Fitbit, Xiaomi, and other companies. The news is especially problematic for Apple, considering that the third quarter of 2016 is when the company launched the Apple Watch Series 2.

Apple, however, now has something to say about the IDC report. In an email to Reuters, CEO Tim Cook noted that the number of units sold to consumers has hit an all-time high. “Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year,” Cook wrote. “Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch,” he continued.

The executive didn’t provide any specific numbers when it came to Apple Watch sales.

It’s possible that many Apple Watch customers were waiting for the new Series 2 model to be released and could not get their hands on it until the fourth quarter due to stock issues, but whatever the reason, a 70 percent drop is not good news for Apple. It’s also possible that many consumers didn’t see the Apple Watch Series 2 as enough of an upgrade — the device keeps the same design and really only adds GPS and waterproofing as far as new features go.

Apple doesn’t officially report Apple Watch sales numbers, so for now, all we have are estimates. Apple does report sales to investors through an “Other Products” business category, which includes the Apple Watch, iPods, Beats headphones, and more.

Apple is likely hoping that the upcoming holiday season will bring in big sales, but if this report is any indication,n Apple could have a serious issue on its hands. Or, um, wrists.

Article originally published on 12-5-2016. Updated on 12-6-2016 by Lulu Chang: Added Apple CEO Tim Cook’s response to IDC report.

Cars

Lime’s first carsharing service motors into Seattle this week

Lime may be better known for its app-based bike and scooter rental services, but in Seattle, Washington this week it's launching its very first carsharing service, similar to Car2go and Zipcar.
Mobile

Samsung patents show what Infinity-O display could look like on Galaxy S10

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.
Movies & TV

One popular character won't be returning for 'John Wick 3: Parabellum'

The third installment of the wildly successful action series that stars Keanu Reeves as a deadly assassin forced out of retirement, John Wick 3: Parabellum, hits theaters in May 2019. Here's everything we know about the movie so far.
Digital Trends Live

Hip-hop artist Rakeem Miles talks musical upbringing, ‘Dante’s Toys’

Rakeem Miles may be best known for his musical endeavors, but he's looking to change that with his forthcoming animated show. On Monday's DT Daily, we discuss Miles' origins, what drives his passions, his favorite superhero, and more.
Wearables

Hublot’s newest luxury watch costs $25,000, and you can only pay in Bitcoin

The Hublot Big Bang Meca-10 P2P is the latest luxury timepiece from the watch brand, and is a special limited edition made to commemorate the 10th anniversary of Bitcoin. Eager buyers must use the cryptocurrency to buy one.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Emerging Tech

Awesome Tech You Can’t Buy Yet: 1-handed drone control, a pot that stirs itself

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Deals

The best Apple Watch deals for November 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.
Deals

Make some time for the best smartwatch deals for November 2018

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals.
Mobile

The world’s first smartglasses showrooms open in Brooklyn and Toronto

Canadian startup North is hoping smartglasses will be the next big wearable. After announcing its new Focals smartglasses in October, the company opened product showrooms in Brooklyn and Toronto.
Deals

Here are the best Apple Watch and Fitbit Versa deals for Black Friday

Apple products are the most sought-after products for Black Friday, the leaked preview ads show what discounts retailers will have for the Apple Watch Series 3 and other smartwatches, such as the Fitbit Versa, this holiday season.
Music

Music to our ears: Spotify at long last arrives on the Apple Watch

Spotify subscribers are now able to jam out to their favorite tunes on their favorite workout accessory, as the Swedish streaming service has finally released its official Apple Watch app.
Wearables

Check out 25 of the best Wear OS apps for your smartwatch

Looking for some ways to spruce up that new Android smartwatch of yours? Here are the best Wear OS apps to download and use with any Android smartwatch, including a few specially enhanced for Wear OS 2.0.
Health & Fitness

Withings new Pulse HR is a customizable, connected fitness tracker

Inspired by Withings first ever fitness tracker the Pulse, the new Pulse HR is updated with the latest in fitness tracker technology including smart notifications, 24/7 heart rate tracking, and more.