Skip to main content
  1. Home
  2. Wearables
  3. Android
  4. Mobile
  5. Legacy Archives

Will.i.am enters smartwatch market with standalone ‘Puls’ device

Add as a preferred source on Google

Will.i.am, a man who appears to have a finger in just about every pie ever baked, has just launched a smartwatch called Puls.

First revealed back in April, the new device is a standalone product, meaning it requires no smartphone tethering to operate, unlike most other smartwatches currently on the market.

Recommended Videos

Will.i.am showed off Puls (pronounced “pulse”) at a special event in San Francisco on Wednesday. Preferring to call it a cuff rather than a watch, the music artist and entrepreneur (among many other things) said the device does everything you’d expect it to, in other words, make calls, handle emails and texts, play music, and plenty more besides.

Powered by a Qualcomm Snapdragon processor and running a forked version of Android, Will.i.am’s one-inch-wide ‘smartcuff’ comes with 16GB of internal storage, 1GB of RAM, Wi-Fi and 3G connectivity, and GPS functionality. It also incorporates a pedometer and accelerometer as well as a battery that curves around the entire device (no word on battery life yet). You’ll find a speaker with it, too.

It also features a Siri-like voice assistant called Aneeda that can be used for alerts and reminders, while built-in apps include a fitness-focused offering to track your workouts as well as social media software for Facebook, Twitter and other similar services.

The Puls launches with a few extras, too, including a jacket with cuffs that charge the smartwatch, a backpack fitted with speakers, and even shoes that tell you much how much you weigh, a feature that could prove fun (or horrifying) after a particularly lavish meal at your favorite food hangout.

Will.i.am’s smartwatch comes in multiple colors (gold and diamond versions, too!) and is slated to hit AT&T this holiday season, price currently unknown. Interested consumers in the UK will be able to pick it up at O2.

A sneak peek of the device was given by Will.i.am during an appearance on a British chat show back in April. You can see him show off the watch, which has taken three years to develop, at the 9.05 mark in the video below.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Apple might finally bring the ceramic Apple Watch back, and I’ve been waiting for it
The best-looking Apple Watch material is reportedly making its comeback.
Side buttons on Apple Watch Series 11.

Apple quietly killed the ceramic Apple Watch in 2020, and for the fans of the fancy material, it has been an inexplicable absence ever since. For those catching up, ceramic was the lineup’s most premium material option. 

It was smooth to touch, scratch-resistant, and had that distinct non-metallic appearance, a characteristic of all titanium and aluminum frames. Now, according to Bloomberg's Mark Gurman, Apple is actively planning its return.

Read more
The Apple Watch could get outrageouly expensive with new premium models planned
New premium Watch models could sit above the Ultra and Hermès lineup
Apple Watch Ultra 3 in Black Titanium

Apple already sells some very expensive smartwatches, but it may be preparing to push the ceiling even higher. According to Bloomberg’s latest Power On newsletter, the company is considering new premium Apple Watch models that would sit beyond the current Ultra and Hermès variants.

That could get expensive very quickly. The most expensive current-generation model Apple sells is the Apple Watch Hermès Ultra 3 at $1,399. Even without the Hermès branding, the standard Apple Watch Ultra 3 starts at $799.

Read more
Apple already planning a third-generation model for 2027
Apple is already thinking beyond the next Apple Watch, with a major redesign planned
Apple Watch

Apple may be preparing to give the Apple Watch its biggest redesign in years, but the company appears to be thinking much further ahead than this year's model. According to Bloomberg's Mark Gurman, Apple is considering a broader overhaul of the smartwatch lineup, with plans extending into 2027 and potentially 2028.

The report suggests Apple is looking beyond the incremental upgrades that have defined the Watch in recent years. Gurman says the company has been exploring different screen sizes, display types and even models without screens as it tries to rethink what an Apple Watch should be.

Read more