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Enthusiastic online shoppers spent a record $3.4 billion on Cyber Monday

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In keeping with recent tradition, Americans hit the internet in large numbers on Cyber Monday in the hope of bagging a bargain or three, with early estimates suggesting sales for the day will hit a new high.

Online shoppers in the U.S. are estimated to have spent $3.39 billion during the 24-hour online shopping frenzy, marking a notable 10.2 percent increase on the same day a year ago, according to initial data from Adobe Digital Insights.

Adobe’s research team said the best-selling tech devices included Sony’s PlayStation 4, Microsoft’s Xbox One, Samsung 4K TVs, Apple’s iPad, and Amazon Fire devices. Non-tech gear that proved particularly popular with online shoppers included Nerf blasters and Lego kits.

Most consumers hit online retail sites on Cyber Monday using a mobile device. This year Adobe put the figure at 53 percent, which broken down puts smartphones at 44 percent and tablets at 9 percent. However, when it came to actually placing an order, 35 percent used a mobile device, suggesting a clear majority of shoppers still prefer to use a desktop or laptop for purchases.

Ecommerce giant Amazon, which claims to be offering 75,000 online deals throughout this week, has already said it’s “on pace to have our best Cyber Monday in history.” The best-selling item on Amazon’s site since Thursday has been its Echo Dot smart speaker for $40, offering a $10 saving.

Adobe analyst Tamara Gaffney said this year’s Cyber Monday “is on track to be the biggest online shopping day ever, surpassing our forecast by almost $27 million or 0.8 percent.”

Gaffney said its data showed that consumers “still had more appetite for online shopping despite the incredible volume of online sales on Black Friday.”

Adobe compiles its Cyber Monday report using data collected from more than 20 billion visits to retail websites, and draws on statistics from 80 percent of all online transactions from the top 100 U.S. retailers. Confirmed sales figures for Cyber Monday will be released by Adobe in the coming days.

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