Having the world at your fingertips seems great in theory, that is until you’re forced to start making decisions. With the digital revolution bringing the paradox of choice into sharper relief than ever before, choosing from among countless options is no small feat. But DoorDash thinks it can help. Now, not only can you order food from nearby restaurants using the platform, you’ll also be able to make smarter decisions thanks to its new “Delight score,” a feature that rates the food delivery quality of its restaurants.
Its a move designed to pit the on-demand service against other rating platforms like Yelp, though DoorDash does admit that its Delight score is contingent only on the actual delivery quality, not the food itself. Still, when you’re starving and looking to get fed ASAP, this is an important factor to consider.
“The idea of the ‘Delight Score’ is to help consumers discover restaurants [in the area] that they may not know otherwise,” DoorDash co-founder and CEO Tony Xu told Fortune. All the ratings are based on aggregations of customer feedback, and range on a scale of 1 to 10. And buckle up, restaurants, because these ratings matter — DoorDash’s app and website will now display food options in order of their Delight score, so if you want to be top dog, you’ve gotta be on top of your delivery game.
In a blog post announcing the new feature, co-founder and Chief Product Officer Stanley Tang notes that the “Delight score” is an “industry first … combining a number of data points including restaurant popularity, customer feedback, and much more.” Tang adds that the latest addition to the delivery platform will give eaters the “transparency to make well-informed decisions on where to order,” while “restaurants can also use the score to improve their service and provide the best delivery experience possible.”
So if you’re looking for a delivery tonight, you may want to consider checking out the Delight scores on DoorDash. After all, it can’t hurt to get a second opinion.
