Skip to main content

Microsoft will reward you for using its Edge browser in converted loyalty program

microsoft reward edge browser 5
Though competitors have been gifted an enormous head start, Microsoft is struggling to get users on board with its Edge browser, which debuted in Windows 10 last year. But with an update to its Bing Rewards program to include Edge users, the mammoth conglomerate aims to tighten the gap.

Set to rebrand Bing Rewards as Microsoft Rewards, the loyalty system will not only give users exchangeable rewards points for using its Bing search engine, but for also browsing the web with the Edge browser.

Related Videos

It’s no secret that Google has led the browser wars for some time, with Chrome taking up nearly 58 percent of the market share as of July. Microsoft’s age-old Internet Explorer is second with 5.2 percent, and Edge doesn’t even show up on the most recent charts. The Microsoft Rewards effort could work toward the company’s favor if it proves effective.

Through the previous Bing Rewards system, users could use their credits to redeem gift cards (Amazon, Starbucks, etc.), discounts (Microsoft Store), and other benefits. Under Microsoft Rewards, credits will turn into points, and existing credits will multiply by ten through the new conversion system. In addition, the three member tiers for Bing Rewards (Member, Silver, Gold), will be reduced to two: Level 1 and Level 2. According to the Microsoft Rewards landing page, Level 2 members can earn more points on Bing, save up to 10 percent on rewards from Microsoft Brands, and get access to exclusive offers.

“Existing Bing Rewards members get a free boost to Level 2 through October 31, 2016. After that, keeping Level 2 status is a cinch — just collect 500 points each month,” the site reads.

Microsoft also eliminated its minimum age requirement for membership, 13, as users of all ages can now participate in the rewards program.

Adding extra incentive beyond its campaign to present Edge as the browser of the future, the company hopes users will jump to the service for their web browsing needs.

While the program isn’t fully launched, Microsoft will roll it out within the next few weeks, but only to residents in the United States.

Editors' Recommendations

Google is now supporting my awful browser habits, and I love it
Google Chrome opened on a laptop.

Google has just released a new update for Chrome, and it could be a real timesaver if you're anything like me.

I have some pretty bad habits when it comes to how I use my browsers, and instead of forcing me to improve, Google is supporting me. Needless to say, I love it.

Read more
Update Windows now — Microsoft just fixed several dangerous exploits
Person sitting and using an HP computer with Windows 11.

Microsoft has just released a new patch, and this time around, the update comes with fixes for several dangerous and actively abused vulnerabilities and exploits in Windows.

A total of 68 vulnerabilities were addressed in the patch, many of them critical. Here's what was fixed and how to make sure your Windows device is up to date.

Read more
This creepy Mac app can record every moment of your online life
The Rewind app on an iMac with a pink background, showing a grid of faces from a Zoom call

A new app for your Mac claims it can record every moment of your online life and store it for retrieval. We're talking about every moment, from your emails to your chats to your FaceTime and Zoom calls.

Rewind is a work in progress from Brett Bejcek and Dan Siroker, two American entrepreneurs who between them have worked with Spotify and Optimizely. They claim Rewind is like a search engine for your life.

Read more