Skip to main content

Move over Uber, Google is now in the game

Google Self-Driving Car
Image used with permission by copyright holder
The transportation industry is getting a bit crowded, and the space is about to get a whole lot tighter still. Tech talk this year has been dominated by the discussion of autonomous vehicles, and now, Google is taking its own related technology one step further. According to a report from Bloomberg, the newly branded Alphabet plans to spin off its self-driving car unit into a separate business that will go head-to-head with companies like Uber, Lyft, and Gett, offering ride for hire services. Because who doesn’t want to get into a driverless cab that you don’t have to tip?

Beginning in 2016, driverless cars will become a standalone division within Google, sources tell Bloomberg, and with more than one million miles logged on highways in Austin, San Francisco, and other cities, the technology seems more than ready to take on a new challenge. The prospective fleet will likely be comprised of a combination of large and small cars, much like other ride-for-hire and taxi services. And while this may be alarming news for other companies in the space, experts like Thilo Koslowski, vice president and automotive practice leader at Gartner Inc, believe this could be great news all around.

“These potential ride-for-hire services could allow consumers to experience the technology and embrace it in a bigger way,” he said. “That would help not just Google but the entire industry.” Uber is already toying with autonomous technology of its own, and with other countries looking to expand their self-driving vehicle capabilities (China is looking to put self-driving buses on the roads within five years), some healthy competition seems like an ideal catalyst for further innovation.

Of course, taxi services aside, it looks like self-driving technology is becoming more and more of a mainstay within the automotive industry as a whole. Ford recently announced that it would begin testing self-driving Fusion hybrid sedans, and both Tesla and General Motors are implementing technology that will allow the driver to sit back and relax on “well-tended highways.”

The future may soon be upon us, and it looks a whole lot like auto-pilot.

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
Cruise says it’s nearing approval for mass production of futuristic robotaxi
Interior of Cruise's Origin vehicle.

Robotaxi company Cruise is “just days away” from getting regulatory approval that would pave the way for mass production of its purpose-built driverless vehicle, CEO Kyle Vogt said on Thursday in comments reported by the Detroit Free Press.

General Motors-backed Cruise unveiled the vehicle -- called Origin -- in early 2020, presenting the kind of driverless car that we all dreamed of when R&D in the sector kicked off years ago; a vehicle without a steering wheel and without pedals. A vehicle with passenger seats only.

Read more
Google now lets you know the best time to book a cheap flight
facial recognition

The latest version of Google Flights provides you with new information designed to help you make a more informed choice about when to book a ticket for a flight.

“Most of the time, it’s better to book on the early side, especially when your plans aren’t very flexible,” Google Flights’ James Byers says in a blog post introducing the new features. “But flight prices do change frequently, and there are often low fares to be found with the right tools (and some perseverance).”

Read more
Robotaxi firm Cruise ordered to halve fleet following incidents
A Cruise autonomous car.

Autonomous car company Cruise has been told by regulators to halve its robotaxi fleet in San Francisco following a crash with a fire truck on Thursday in which the driverless car's passenger suffered minor injuries.

The regulator -- the California Department of Motor Vehicles (DMV) -- said that it’s looking into “recent concerning incidents” involving self-driving Cruise cars operating on the city’s public roads.

Read more