Skip to main content

Pioneer unveils heads-up, augmented reality display for use in vehicles

PioneerAugmentedRealityCar
Image used with permission by copyright holder

Augmented reality is a rapidly growing trend in the worlds of entertainment and gaming, but is it something you would want in your car?

Developers at Pioneer aim to answer that question and, according to PC World, have unveiled an augmented reality, heads-up display for use in automobiles. The technology makes use of an LCD screen mounted into the dash (where a CD-player or navigation system would usually be), working in conjunction with a small camera mounted near the rear-view mirror. You’ll have to sacrifice your sun-visors, which are replaced by small screens that create the augmented reality effect.

Lasers display across these screens, causing images to appear as if they are “floating” a few meters in front of the vehicle. This effect gives you the feeling that you are seeing graphics outside of your vehicle, even though they are actually being displayed through the screens above. It’s a neat trick, and one that may actually aid in your driving experience.

According to the Youtube video below, you’ll see a wealth of information, all moving and interacting with the road. Augmented reality arrows will help guide you to a destination via GPS, and small “cartoon balloons” will mark important areas in the distance like gas stations, restaurants, and a variety of other locales. The camera will even feed you information regarding stop signs, yield signs, traffic lights, and a number of other important signage.

Although, if you’re not into the “virtual reality” aspect of the system, you can still turn your gaze down to the included LCD-screen, where you’ll see the same information. Although, from a design stand point, it’s probably a lot safer to see objects ahead of you, in real time, rather than having to avert your gaze from the roadway. There is a small amount of “camera delay” on the Youtube video, but the company promises that the real thing is instantaneous.

This system doesn’t come cheap, running at around $3,400 per unit. We are assuming that is just for the equipment and does not include instillation fees. We are also unsure if this setup is applicable on all vehicle types. Although, judging by the fact that it is simply a camera and screens, it is a safe bet that you could mount this on virtually any vehicle. It will be interesting to see how well this unit sells in the near future, and if Pioneer continues to develop augmented reality software for cars.

What do you think? Is this a smart development, or is it something you could – or should – do without?

Editors' Recommendations

Russ Boswell
Former Digital Trends Contributor
Russ Boswell is an aspiring video game and technology journalist from Colorado. He's been an avid gamer since he was old…
Tesla’s fix for faulty Cybertruck pedal is simpler than you might think
Tesla Cybertruck

Less than five months after handing over the first Cybertrucks to customers, Tesla has had to recall the electric pickup to fix an issue with the accelerator.

In a notice issued on Friday, the National Highway Traffic Safety Administration (NHTSA) said that the recall impacts Cybertruck vehicles manufactured from November 13, 2023, to April 4, 2024. This suggests that all -- or almost all -- of the 3,878 Cybertrucks being recalled are those that have been manufactured to date.

Read more
Ford Mustang Mach-E 2024 vs. Mach-E 2023: What’s new in Ford’s electric Mustang?
Blue Ford Mustang Mach-E on a rooftop

The Ford Mustang Mach-E is easily one of the best EVs for the price, offering a solid range, sleek design, and pretty good tech on the inside. In recent years, it has gotten even cheaper -- thanks in large part to a price war between it and the Tesla Model 3. And, the company just took the wraps off of the latest and greatest version of the Mach-E, labeled as the 2024 model.

The 2024 Mustang Mach-E is notably different from the 2023 iteration in some meaningful ways. So much so that we decided to take a look at the two head-to-head -- to see if it was better to pay for the 2024 model or save some cash on any remaining 2023 stock.
Design
The Mustang Mach-E looks relatively unique -- in a good way. And thankfully, Ford has largely kept the overall design the same for the 2024 model, at least when it comes to the more consumer-focused models. The car retains the slatted taillights and crossover size. It also offers a large selection of colors, including the very blue Grabber Blue Metallic, as well as Rapid Red Metallic. It's a good selection of colors, and there should be an option for most buyers.

Read more
Tesla to begin production on new, more affordable models
Tesla Model 3

With competition increasing from Chinese and other automakers, Tesla boss Elon Musk revealed on Tuesday that his company is planning to begin production of new, more affordable models in “early 2025, if not late this year.” Notably, that's earlier than the previously stated date of late 2025, though whether Musk actually succeeds in meeting the earlier production time frame is another question entirely.

The news came as Tesla released its latest quarterly figures. Revenue for the electric vehicle maker came in at $21.3 billion, down from the $23.3 billion it reported for the same three-month period a year earlier and also down from the $25.2 billion reported in the previous quarter. Profit reached $1.1 billion, marking a 55% fall compared to the same period a year ago.

Read more