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Crayola’s jealous: Logitech’s G910 lets you choose the color on every key

Logitech has just revealed its newest mechanical gaming keyboard, dubbed the G910 Orion Spark.

What makes this keyboard stand out is its mechanical switches which, the company claims, are much faster than any switches offered in any other mechanical keyboards. The Romer-G switches in the G910 register your keystrokes “up to 25 percent faster” compared to other mechanical switches, Logitech says. This, if accurate, translates to increased responsiveness.

These switches “can’t be found on any other keyboard,” according to Logitech.

Related: Why mechanical keyboards aren’t just for geeks anymore

The company also claims that the keys are durable for up to 70 million keyboards, which is an increase of up to 40 percent compared to similar keyboards that are currently available. This claims significantly surpasses that of competitors like Razer’s Blackwidow mechanical gaming keyboard. For example, Razer says that the Blackwidow’s keys can sustain up to 60 million strokes.

Most gaming keyboards feature some sort of back-lighting, but the G910 tries to set itself apart from the crowd by allowing you to adjust the lighting of every key individually, with support for 16.8 million colors.

The Logitech G910 Orion Spark wears nine programmable keys, and up to three different user profiles. This means that you can assign up to 27 different commands to these keys, which you set up using Logitech’s Gaming Software app.

Related: Microsoft announces Bluetooth keyboard that works with iOS, Android, and Windows devices

Plus, the G910 is supported by a companion mobile app which you can use to deliver in-game data, PC performance stats, and more to yourself. You can use a pull-out tray that’s built into the keyboard to prop up your Android or iOS device, putting it in plain view, making it easy for you to consume that data.

The Logitech G910 Orion Spark will be available starting sometime this November for $179.99, and includes a two-year limited warranty.