The world of whiskey is a curious place. Anyone can, of course, walk into a liquor store and pick up a bottle of the golden liquid. But figuring out which bottle you’ll love and which will be a waste of money can be a challenge – even for people with a connoisseur’s taste for a dram.
As Business Insider reports, Distiller, which just pushed past its beta phase, was co-founded by Mikael Mossberg and Brent Stiefel, who are trying to make whiskey less daunting.
“There can be a really high barrier to entry for learning a lot about whiskey,” Mossberg told Business Insider. “The future to us is to create a one-stop shop, be all end all whiskey discovery hub.”
The Distiller team is well on its way. Completely free and effortlessly easy, Distiller starts with a simple prompt for you to “discover whiskey.” Click that, and you’re asked “What are you looking for?” A gift? Something new to try? Something for your collection? Or something to share? After you enter your whiskey “experience” level (dabbler, appreciator, connoisseur, etc), Distiller asks for the presumed drinking setting (bar, by the fireplace, my couch), how “adventurous” you are, and how much you want to spend.
At the end, you’re given a specific bottle recommendation. You can view more details about the selected bottle, which features a short review of the spirit, along with details like age, proof, and a full flavor profile. Distiller even provides recommendations of similar bottles that might be more to your liking.
Based on our tests of Distiller, the site really works – our favorite bottles came up, even when we tried to trick it into recommending something sub par. And more bottles are expected to be added to the Distiller database as time goes on. So if you’re looking for a new whiskey to try, or just want to pick up a quality bottle for your favorite whiskey drinker, Distiller is the way to go.