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HTC is opening its own store for the Vive – but Steam support remains

Consumer electronics company HTC is rolling out a VR-focused digital storefront later this fall that will allow HTC Vive owners to browse, purchase, and download virtual reality games and applications.

HTC’s “Viveport” offers an alternative to Steam, which over the past few months has become a de facto marketplace for HTC Vive virtual reality applications. VR developers can register for store placement ahead of Viveport’s upcoming fall launch.

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Promising a comprehensive slate of VR-compatible apps across multiple categories, Viveport will integrate with HTC’s existing Vive Home VR hub, allowing HTC Vive owners to browse and purchase compatible apps without leaving the realm of virtual reality.

Along with games, Viveport will also host VR edutainment titles, creative apps, and 360-degree video content, in addition to VR-focused news, sports, health, travel and shopping information.

“We believe equal access to virtual reality experiences will make the world a better place for people and enterprises alike,” Viveport vice president Rikard Steiber said. “Viveport will play an important role in giving access to virtual reality experiences that will enhance our daily lives and the way we connect with friends and family. The Vive team and our customers cannot wait to see what new experiences will be shared by our partners in the developer community.”

HTC Vive-compatible software has seen a notable uptick in popularity on Steam in recent months, leading graphics hardware manufacturer Nvidia to enter game publishing for the first time ever with the launch of VR Funhouse. LucasFilm followed suit shortly afterward with its Star Wars VR spinoff Trials on Tatooine.

Among the first wave of planned Viveport releases are standouts like the 3D model viewer Sketchfab, VR paint app Tilt Brush, deep-sea diving sim theBlu, 360-degree video app Jaunt VR, and experiential short film Ricerca.

HTC notes that Viveport will be available in 30 countries when the storefront launches “in a few weeks.”