We take a first look at Toshiba's glasses-free 3D televisions, which will go on sale in the US in 2011.

Ever since man donned bulky 3D glasses to experience true 3D from a television screen, he has dreamed of shedding them, stepping on them, and quite possibly, burning the remains. This year, that will become a reality for the well-heeled and patient consumer. While many manufacturers rolled into CES 2011 with TVs that use lighter, less expensive passive glasses, Toshiba went a step further and eliminated them entirely. The company will be one of the first on the consumer market to offer true, big-screen glasses-free 3D televisions, not prototypes but real consumer models that will hit the market in the second half of 2011. We got a chance to check out both in person at Toshiba’s CES 2011 exhibit.

Both televisions use parallax barriers to generate the 3D effect, which are basically tiny slits within the TV send different images to each eye – depending on where you stand. Toshiba’s sets have nine parallax zones, meaning there are 9 different areas around the TV you can stand to experience true 3D as it was intended. In between, the left- and right-eye images become disjointed.

In person, this basically means you need to watch the TV and keep moving until the 3D image catches – and stay in the sweet spot. A little head movement from side to side won’t hurt, but even a tiny step from side to side at 10 feet away can make or break image quality. Besides the dead spots this will leave on your couch where no one can experience 3D, it also restricts movement, which might be tolerable for a TV show but would probably feel like a prison sentence over the course of a two-hour movie.

When it works, it works well, but not perfectly. Toshiba claims all nine zones off the same experience, but we found the dead center spot offered tremendously improved picture quality that’s deeper, clearer, and a more solid-looking. Off to the side, the 3D effect seemed to lose most of its fizz, flattening to a level that almost requires you to focus to even notice the 3D.

Even under ideal conditions, the image doesn’t have the same in-your-face effect as our favorite 3D TVs from Panasonic, but it does have one leg up on any glasses solution besides convenience: It’s brighter. Because any form of glasses block the light to one eye half the time, they often result in a dim image that Toshiba’s glasses-free 3D TVs don’t exhibit.

Since the parallax barrier technique effectively halves the resolution of the TV by sending half the pixels to one eye and half to another, Toshiba had to step resolution on the screens up from the usual 1080p to 4K. It did seem to preserve the fidelity of source material in 3D, and it will also offer true 4K resolution when it operates in 2D mode. Both TVs will also offer CEVO, Toshiba’s suite of tools derived from Cell TV, including Resolution+ for enhancing source content and 2D to 3D conversion.

Toshiba promises that its glasses-free displays will go on sale to consumers in the second-half of this year, but prices remain a distant talking point that likely won’t be on the table for months. After our hands-on time with the prototypes, we aren’t convinced the first generation of this technology will be a hit with mainstream consumers, but Toshiba’s progress in 3D from last year and the fact that it plans to offer the displays commercially this year, both seem like solid indications that mankind won’t be bound by the weight of 3D glasses forever.

Showing 16 comments

  1. captaingrumpy at 2:38am 8th January 2011 They say you can wear them over your normal specs,but I think it does not work.
  2. Brett at 2:40pm 7th January 2011 This is old tech lol, Saw Philips do it 3years ago... its good but as stated above, you HAVE to be in the set places and thats just anoying.. more anoying than popping on a pair of glasses...
  3. tony at 2:05pm 7th January 2011 I don't see the sense in having a 3D tv.. At least not until there's enough content to justify blowing that much money on one. Maybe a dozen or so movies available and a few TV shows/specials? You could watch them all in a weekend.. then what? I'm happy with my 200lb 720p projection TV.. not really.. but the plus side of these new 3D TV's is that they'll drive down the price of the good ole fashioned 2D HD LCD's.. then I can justify getting one!
    1. Slomo 69 at 10:45pm 7th January 2011 Youre also to old !
  4. Brian at 1:49pm 7th January 2011 Seems like a brilliant idea to produce 3d TV that don't require glasses.That's one of the reasons I'm against 3D, I HATE wearing the glasses, hurts my nose.. :) But a 3D TV that uses a technology that scans the room looking for movement for viewer and then adapts the 3D image being displayed to the movement would just freak out my dog really.The PS3 has Move, the Xbox has Kinect, and the Wii has its controllers (reversed engineered 3D), You'd think advanced object recognition where the TV has a camera looking out could detect a bit better than just simple head movements. Toshiba is only the first to bring glasses-free 3D TV but I'm sure it wont be long until other manufactures create the same improving themselves against competitors. It's fun to be an early adopter, sometimes.
  5. Adam at 1:32pm 7th January 2011 Can't we just get a holodeck already?
  6. JBBW at 1:30pm 7th January 2011 The trick is to be able to control the type (q) and direction (v(x,y,z)) of photons at any point (x,y) in your picture. Nothing does that right now. Even the tech in this article uses 'points' that are 'too large'
  7. sugar southaven at 1:02pm 7th January 2011 For me, the idea of 3D TV is premature at best. I buy TV's at the decade plus interval and I'm not going to change that to please some tech company. Besides, is 3D TV necessary or even desirable? I think not.
    1. Guest at 10:38pm 7th January 2011 You must be to old then for young tech !
    2. captaingrumpy at 2:36am 8th January 2011 I agree
  8. Carney at 12:22pm 7th January 2011 One of the cool things about glasses 3D is that as you move your head from side to side (think "Walk like an Egyptian" the parallax of the picture changes with you. Not sure you can do that with this tech.
    1. Brian at 1:41pm 7th January 2011 It would be fantastic if this technology once locked on to your head, would then track with your movements. But yea from what I read, doesn't look that way.
      1. Rich at 1:51pm 7th January 2011 The techs already there to a large degree with the Kinnect, now they just need to merge the two!
  9. guest at 12:15pm 7th January 2011 im sure in the upcoming years, photon manipulation will be the standard instead of this ancient holographic technique.
  10. Drew at 12:08pm 7th January 2011 Well, I was first going to wait until the 3D glasses were standard across brands, but now it looks like I'll have wait until this technology is out of it's first generation. It's funny, it's only been a year and in a few more we'll look back and laugh at 3D glasses. I think the next generation of this glasses-free 3D will be tv's that identify people watching, and dynamically provide that person their own 'zone'.
    1. Brian at 1:39pm 7th January 2011 Hey Drew, Imagine the next generation of glasses-free 3D TV's that identify you and other people specifically adjusting to your vision, interests and likes when you walk into the room. I recall a movie title'd Anti-Trust displayed a similar tech where pictures/painting on the wall adjusted to the likes of different people in the room. We could be headed down that direction.
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