Detailed by the Wall Street Journal earlier today, Netflix and Time Warner have entered into a new agreement that will bring animated and live action content from the Cartoon Network to subscribers of the Netflix Instant streaming video service. Starting on March 30, 2013, Netflix Instant subscribers will be able to watch previous seasons of Cartoon Network shows including “Adventure Time,” “Ben 10,” “Green Lantern,” “Regular Show,” and “Johnny Bravo.” In addition, Cartoon Network’s late-night Adult Swim programming such as “Aqua Teen Hunger Force,” “Childrens Hospital,” “Robot Chicken” and “The Boondocks” will be added to the streaming service at the same time.
Also included within this agreement, Netflix will exclusively provide streaming access to the first two seasons of the TNT series “Dallas” starting during January 2014. During December 2012, Amazon signed a similar deal with Turner Broadcasting and Warner Bros. for exclusive access to the first two seasons of Noah Wyle’s “Falling Skies” as well as all seasons of Kyra Sedgwick’s “The Closer.”
This announcement comes just one week after Netflix and Warner Brothers issued a release about prior seasons of new shows like “Revolution,” “The Following,” “Longmire,” “Political Animals” and “666 Park Avenue” in addition to entire series of older shows such as “Chuck,” Fringe” and “The West Wing.” This deal doesn’t restrict Warner Brothers from making the content available within other syndication platforms. In addition, Warner Brothers can continue to sell downloads of the programming as well.
Regarding the deals, Turner Broadcasting senior vice president of program acquisitions Deborah K. Bradley stated “The industry has evolved so that TV Everywhere and subscription video on-demand services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand in the changing digital landscape. We’re happy to offer our popular programming to Netflix members, as SVOD services have become another way to grow audiences and can introduce new viewers to our programming.”