Because They’re Worth It, L’Oreal Takes eBay To Court For Selling Counterfeits

Because They

Cosmetics company L'Oreal is taking eBay to court in five European countries for allowing counterfeits to be sold on the site.

In a move to protect its brand and clamp down on fakes, cosmetics company L’Oreal is taking eBay to court in five European countries to try and prevent the auction site from selling counterfeits. The company contends that eBay could do more to stop the fakes being sold, the BBC reports.

It tried the same tactic in Belgium last year and lost, but since then luxury retailers LVMH have won a French court case against eBay. However, a US court ruled for eBay in a suit brought by Tiffany’s.

L’Oreal has filed its suit in France, Belgium, Germany, Spain and the UK.

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  1. EU court finds eBay must do more to protect trademarks at 9:42am 12th July 2011 [...] infringement claims. The case has been percolating through European courts for a few years, and got started over counterfeit L’Oreal products and L’Oreal goods marked “not for sale” [...]
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