Remembering a slew of passwords is a pain in the butt. Of course, there are plenty of ways to get over having to remember them all. You can opt to have your computer store them all; you can download one of a number of apps that keep track of them; and then there’s possibly the easiest way: use another service, like Facebook or Twitter, to log in to everything.
Now, according to a press release on its website, Amazon is jumping on that bandwagon, and will begin to allow customers to log into other sites and services using their Amazon login information.
According to Michael Carr, the company’s vice president of e-commerce services, “Login with Amazon enables app developers and website owners to leverage Amazon’s trusted sign-in solution, allowing them to focus on providing a great experience for their customers. Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games, and websites, without having to remember yet another password.”
“Login with Amazon” will launch with Zappos and Woot, two companies that are actually subsidiaries of the company. Since launching Login with Amazon, Zappos found that 40 percent of its new customers opted to use the new service to log into its site. Woot’s customers were two times more likely to choose Amazon over other social login options.
Based on the OAuth 2.0 authorization framework, implementing it on other websites and apps should be a fairly easy and seamless process, taking just a couple of hours. Will it become a more popular option than Facebook? Doubtful. But it’s always nice to have options … and less passwords to remember.