Verizon wants to collect and share this data with third parties to make advertisements more effective and specific to the user. The company also wants to use the data for business and marketing reports. According to the original email, all Verizon subscribers have been opted into this program without offering consent to be tracked. Fortunately, Verizon is offering two methods to opt out of being included in the new tracking changes. Current subscribers can visit the Verizon site to halt tracking or call 1-866-211-0874 to inform customer service representatives. However, this doesn’t opt subscribers out of the mobile advertisements that will be served to consumers based off the tracking data.