In the world of glamor, luxury, and fashion, specific brands and their products have always been used as a statement and as accessories, rather than to serve their actual purpose. So while the wealthy like to sport an expensive Leica, for example, it is considered “hip” among young urbanites to carry around an old SLR camera. For those who appreciate a modern digital camera with great image quality that doesn’t break the bank, but would still like to make a fashion statement with their purchase, Olympus presents three colorful special-editions of its OM-D E-M10 Micro Four Thirds mirrorless camera.
The three special editions sport a choice of black, green, or orange imitation leather on the camera body, and come with matching leather straps (made from genuine leather, not fake one) and matching lens caps. Speaking of the lens, the E-M10 special editions come with the new pancake-size 14-42mm kit zoom lens, which gives the camera an extremely slim profile. (The lens is roughly the size of the 17mm f/2.8 pancake lens that was introduced with the original PEN E-P1 camera.)
If you’d like to purchase one of the fashionista-friendly E-M10, you’d better reside or have acquaintances in the U.K. or in Australia, since those are the only two places where they’ll be available next month. Chances are, though, they can be imported overseas as well. As for the green edition of the E-M10, this one will be an exclusive to Harrods, the famed London department store. All three colors of the special edition E-M10 come in at £749, which is approximately $1,250 at current exchange rates.