In a survey of over 2,000 women conducted by Cosmopolitan magazine, one in five women would rather give up sex for a week than giving up all the time spent on Facebook checking up on the lives of friends. Adding to that figure, about 57 percent of the female respondents would rather hang onto their computer than give it up for a week just to have sex and 50 percent would do the same with their mobile smartphone. However, 80 percent of the group would easily give up their favorite television shows for a week and 70 percent would stop texting over a mobile phone for a week to continue having sex. 

A recent Telenav study in August 2011 found that one-third of Americans wouldn’t give up their smartphones for a week to continue having sex. Combine that with the Cosmopolitan survey and that percentage is likely skewed upwards due to more females over men ditching sex to hang onto their smartphone. Over vices and activities that ranked over 50 percent in that Telenav study included exercise, caffeine, chocolate and alcohol; all of which would easily be halted for a week to continue using a mobile phone. Another study from the presentation creating SlideRocket found that nearly one out of four people would give up sexual relations if that meant being able to avoid another boring PowerPoint presentation while in an office meeting.

Even more extreme, a Kelton Research study conducted during June 2011 found that 25 percent of college students would give up dating and sex for an entire year if they could ditch purchasing and lugging around heavy textbooks. The alternative would be in the form of digital textbooks through devices like the Kindle. Seventy percent of the group preferred the idea of digital textbooks over the paper alternative and over half of the group claimed that it would make studying more efficient.